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Orthofeet Expands Sales and Operations Management

NORTHVALE, N.J., Nov. 14, 2011 /PRNewswire/ -- Orthofeet, a leading manufacturer of premium quality therapeutic footwear, today announced a new sales and operations management team, comprised of hires and internal promotions.  The seasoned team represents the first internal changes since the new executive leadership was established last July.

Joining Orthofeet will be Charles Liberge as Vice President, Business Development and Cyndee Fitzsimmons, Director of Sales.  Additionally, Mike Saccente is promoted to Director, NJ Operations and Paul Barattiero, C. Ped., is appointed to VP, Sales Training and Development.

"We are confident that we've put into place the right mix of executives and a highly effective structure to help achieve our growth aspirations," said Mark Koide, CEO, Orthofeet.  "This collective group combines long term Orthofeet operational expertise with professionals who have consistently demonstrated their ability to grow businesses and build brands."

Well regarded as a footwear industry leader, Charles Liberge comes to Orthofeet with extensive experience in all aspects of developing and managing growth oriented organizations, including success at Stride Rite, Earth Brand Footwear, KangaROOS and Klas Shoes.  In his new role, Mr. Liberge will oversee strategy and execution over a number of business initiatives that have high growth potential and require highly focused resources.

Cyndee Fitzsimmons joins the company from P.W. Minor where she was Director, Sales.  Her responsibilities will include the development and management of corporate sales plans, including inside sales management and forecasting.

Mike Saccente is a 20-year Orthofeet veteran, having worked in multiple Operations positions within the company.  Mr. Saccente will continue to oversee customer service and will now be responsible for warehousing and transportation.

Paul Barattiero has been with Orthofeet for 4 years and will now be responsible for training and development of the company's staff and representatives, external education programs, research and tradeshows.

Orthofeet is the premium brand of specialty footwear biomechanically designed to provide consumers with ultimate mobility, comfort and protection for an improved quality of life.  The company was established in 1985 by the Bar brothers, two biomedical engineers who pioneered innovations in footwear construction unmatched in the industry.  In order to maintain its high level of quality and service, Orthofeet produces most of its products through company owned plants. Orthofeet partners with medical professionals and DME providers throughout the US to provide patients with a great selection of therapeutic shoes, insoles and socks. For more information visit

SOURCE Orthofeet
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