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Opportunities in Emerging Pharma Markets: Strategies for Optimizing Growth in Key Regions and Therapeutic Areas
Date:11/8/2010

>India 72

Developing world initiatives 72

J&J 73

Lilly 73

Merck 74

China 75

Developing world initiatives 75

Mylan 76

Novartis 77

Generics 77

China 78

Novo Nordisk 78

Pfizer 79

Generics 80

China 81

Innovative strategies 81

Roche 82

vi

Sanofi-Aventis 83

Takeda 84

Teva 84

Chapter 4 Emerging market opportunities

by product segment 88

Summary 88

Patented and innovative products 89

Generics/branded generics 90

Biosimilars 91

OTCs 93

HIV and hepatitis agents 94

HIV agents 94

Hepatitis agents 96

Vaccines 97

Industry vaccine leaders 98

Opportunities 99

Challenges 99

Recent vaccine acquisitions and alliances 100

Developing world vaccines and medicines 101

Developing market disease numbers 101

Chapter 5 Recommendations for success in

emerging markets 106

Summary 106

Product offering 107

Country selection 108

Partnerships 109

Strategy development 109

Competitor awareness 109

Tailor marketing to the market 110

Market "glocally" 111

Effective promotion 112

Region specific planning 113

Security risks 114

vii

Security of data and manufacturing supply chain 114

Protection of company image and reputation 115

Protection of assets 115

Index 116

Appendix 119

References 119

List of FiguresFigure 1.1: 2013 forecast of seven emerging markets ($bn), 2008-2013 20

Figure 5.2: Product opportunities 108

List of TablesTable 1.1: 2013 forecast of seven emerging markets, 2009 20

Table 1.2: 2008 sales in the seven major emerging markets, 2009 22

Table 1.3: Prevalence of diabetes (m), 2000-2030 25

Table 2.4: Statistics: Seven major seven emerging pharmaceut
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