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Opportunities in Emerging Pharma Markets: Strategies for Optimizing Growth in Key Regions and Therapeutic Areas
Date:11/8/2010

pany strategies in China 41

Recent acquisitions and alliances 42

India 42

Market size and forecast 42

Demographics 42

Overview 42

Opportunities and challenges 43

Leading industry company strategies 44

Recent acquisitions and alliances 44

South Korea 44

Market size and forecast 44

Demographics 44

Leading industry company strategies 45

Mexico 45

Market size and forecast 45

Demographics 45

Leading industry company strategies 46

Recent acquisitions and alliances 46

Russia 46

Market size and forecast 46

Demographics 47

HIV prevalence 47

Market overview 48

Opportunities and challenges 48

Leading industry company strategies 49

Recent acquisitions and alliances 50

Turkey 50

Market size and forecast 50

Demographics 50

Market overview 50

Opportunities and challenges 50

Leading industry company strategies 51

Recent acquisitions and alliances 51

Other emerging Asia-Pacific markets 52

Demographics 52

Opportunities and challenges 52

Leading industry company strategies 54

Other emerging Latin America markets 56

Demographics 56

Leading industry company strategies 56

v

Recent acquisitions and alliances 57

Other emerging Central and Eastern European markets 57

Demographics 57

Leading industry company strategies 58

Recent acquisitions and alliances 58

Other emerging Middle East and Africa markets 59

Chapter 3 Emerging market growth

strategies by leading companies 62

Summary 62

Abbott 63

AstraZeneca 64

Bristol Myers Squibb 65

Bayer 65

Boehringer Ingelheim 66

Daiichi Sankyo 67

Eisai 68

GSK 68

Generics 70

Vaccines 71

HIV Agents 71

Asia-Pacific 71

China 71

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