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Opportunities in Emerging Pharma Markets: Strategies for Optimizing Growth in Key Regions and Therapeutic Areas
Date:11/8/2010

et countries and regions?

- How can companies evaluate which Emerging markets offer the greatest opportunities for their growth?

- What are the expectations for the industry impact of the Chinese government's comprehensive plan for Healthcare reform and expansion?

- Which companies are current industry leaders in terms of Emerging market sales?

Companies mentionedAbbott , Astra Zeneca , Bayer , BMS , Boehringer Ingelheim , Daiichi Sankyo , Eisai , GSK , J&J , Lilly , Merck , Mylan , Novartis , Novo Nordisk , Pfizer , Roche , Sanofi Aventis , Takeda , Teva ,

Table of ContentsOpportunities In Emerging Pharma Markets

Executive summary 10

Overview of emerging markets for pharmaceuticals 10

Emerging market profiles by countries and regions 11

Emerging market growth strategies by leading companies 12

Emerging market opportunities by product segment 13

Recommendations for success in emerging markets 14

Chapter 1 Overview of emerging markets

for pharmaceuticals 16

Summary 16

Introduction 17

Pharmerging countries 18

2007 forecast 18

2008 forecast 19

Multiple classifications of emerging markets 23

China is the largest growth opportunity 25

Emerging market opportunities 26

Emerging market challenges 27

Chapter 2 Emerging market profiles by

country and regions 30

Summary 30

Brazil 32

Market size and forecast 32

Demographics 33

Opportunities and challenges 33

Recent acquisitions and alliances 34

iv

China 34

Market size and forecast 34

Demographics 35

Overview 35

Market segments 36

Opportunity: China's healthcare expansion plan 37

Impact of Chinese healthcare reforms 38

Additional opportunities and challenges 39

China market segmentation: Tier 1, 2 and 3 cities 39

Leading industry com
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