Navigation Links
OTC Consumer Brand Loyalty Falters in Wake of Branded Recalls, Change in FSA Law, and Recession - Finds Kline
Date:7/24/2012

PARSIPPANY, N.J., July 24, 2012 /PRNewswire/ -- Significant product recalls and the ongoing recession have seen consumer behavior change when it comes to their OTC drug purchases, according to Nonprescription Drugs USA – Consumer Research recently published by global consulting and research firm Kline & Company. Consumers admit to seeking out lower cost nonprescription drug brands either by choosing the least expensive alternative, often private-label or store brand OTCs, or by shopping at value-focused retailers more often.

Since the FDA mandated plant shutdowns, product recalls, and oversight, Johnson & Johnson's market withdrawal from major OTC drug categories has affected purchasing patterns and crimped the company's market share. The vacuum left by the absence of the industry giant's popular brands from the market, including Tylenol, Motrin, Benadryl, and Sudafed, coupled with Novartis' recent Excedrin recall, have left consumers with fewer branded choices, particularly in the pain relief category.

Laura Mahecha, Kline's Healthcare Industry Manager, notes, "The impact and profound magnitude of ongoing economic uncertainty is borne out by more than half of respondents in Kline's survey disclosing that they've changed how they purchase OTC drugs. Specifically, nearly a quarter of those surveyed choose private-label OTC drugs whenever possible because of their perceived cost advantage." Other consumers note they are using coupons and stocking up on OTC drugs when they are on sale, regardless of need, as a result of the recession.

This shift is illustrated by private-label adult acetaminophen enjoying a near 14% sales increase over 2010, as the largest direct beneficiary of Johnson & Johnson's flagship brand Tylenol's being out-of-stock for extended periods in 2010 a
'/>"/>

SOURCE Kline & Company
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine technology :

1. Consumers Are Advised to Be Aware of Hidden Costs in Some Discount Dental Plans
2. NABP Applies for New .PHARMACY Generic Top-Level Domain to Provide a Secure Destination for Consumers
3. PeriGen, Inc. Launches Consumer Safety Campaign to Raise Awareness of Dangerous Birth Complication
4. ResearchMoz.US: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift From Traditional Mass-Media Platforms Towards Personalization via Online and Social Media- Market Research Report
5. Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media
6. Perrigo Announces FDA Final Approval and Launch of Store Brand OTC Lansoprazole 15mg Capsules
7. Dave Zitnak Of Upsher-Smith Laboratories Named Branded Representative Of The Year By McKesson Corporation
8. Cannabis Science Gets Set to Release "Phytiva" Its Newest Brand of Over-the-Counter Skin and Nutraceutical Product Lines Through its Newest Venture Phytiva Pharmaceuticals Inc.
9. Lilly Expands Strategic Partnership with Chinese Manufacturer Novast to Serve Chinese Patients with High-Quality Branded Generic Medicines
10. Forbes Names Pharmalot, a UBM Canon Pharmaceutical Media Group Brand, as a Top Social Media Influencer
11. Education, Reimbursement Options are Key Components of Effective Pharmaceutical Brand Websites
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/4/2015)... July 4, 2015 Añadir ... quimioterapia de primera línea para pacientes con cáncer ... extiende la supervivencia libre de progresión en ese ... metastásico no resecable (mCRC) que se ha propagado ... la supervivencia libre de progresión (PFS) en el ...
(Date:7/4/2015)... 4, 2015 De ... chemotherapie voor patiënten met niet-resectabele uitgezaaide colorectale ... progressievrije overleving in dat orgaan. ... (mCRC) die alleen binnen de lever is ... overleving (PFS) in de lever dankzij de ...
(Date:7/4/2015)... , July 4, 2015 ... for patients with unresectable metastatic colorectal cancer in ... that organ Patients with unresectable metastatic ... the liver experienced the greatest improvement in Progression-Free ... of SIR-Spheres Y-90 resin microspheres to a current ...
Breaking Medicine Technology:El Congreso Mundial del Cáncer Gastrointestinal presenta nuevos datos del estudio SIRFLOX 2El Congreso Mundial del Cáncer Gastrointestinal presenta nuevos datos del estudio SIRFLOX 3El Congreso Mundial del Cáncer Gastrointestinal presenta nuevos datos del estudio SIRFLOX 4El Congreso Mundial del Cáncer Gastrointestinal presenta nuevos datos del estudio SIRFLOX 5Nieuwe SIRFLOX onderzoeksgegevens gepresenteerd op World Congress of Gastrointestinal Cancer 2Nieuwe SIRFLOX onderzoeksgegevens gepresenteerd op World Congress of Gastrointestinal Cancer 3Nieuwe SIRFLOX onderzoeksgegevens gepresenteerd op World Congress of Gastrointestinal Cancer 4Nieuwe SIRFLOX onderzoeksgegevens gepresenteerd op World Congress of Gastrointestinal Cancer 5New SIRFLOX Study Data Presented at World Congress of Gastrointestinal Cancer 2New SIRFLOX Study Data Presented at World Congress of Gastrointestinal Cancer 3New SIRFLOX Study Data Presented at World Congress of Gastrointestinal Cancer 4
... , LOS ANGELES , June 1 One minute ... their two dogs. The next, they had shattered legs and pelvises and one of ... horrifying impact, leaving them to put the pieces of their lives back together. ... In the nearly two years since ...
... CareFusion (NYSE: CFN ), a leading, ... Closed Loop Controller of Inspired Oxygen system or "CLiO2™," the ... the oxygen level in the blood within a safe range ... an enhancement to the CareFusion AVEA™ ventilator, one of the ...
Cached Medicine Technology:The SCOOTER Store Donates Scooter to Hit-and-Run Accident Victim 2The SCOOTER Store Donates Scooter to Hit-and-Run Accident Victim 3CareFusion Launches First Automatic Oxygen Controller to Improve Care for Newborns Needing Mechanical Ventilation 2CareFusion Launches First Automatic Oxygen Controller to Improve Care for Newborns Needing Mechanical Ventilation 3
(Date:7/3/2015)... ... July 03, 2015 , ... The Erie County Bar ... at 1:00pm. The Association welcomed speaker C. Daniel McGillicuddy Esq. of William Mattar ... points of investigating these types of cases. , Each year, New York State ...
(Date:7/3/2015)... (PRWEB) , ... July 03, 2015 , ... Jennifer Renee ... First Choice Emergency Room , the largest network of independent freestanding emergency rooms in ... facility medical director of our Sienna Plantation facility,” said Executive Medical Director of First ...
(Date:7/3/2015)... , ... July 03, 2015 , ... Yisrayl Hawkins, Pastor ... article this week that he says will reveal biblical truth and expose popular lies ... Does Your Bible Say Don’t Have Sex”, immediately goes into the core of the ...
(Date:7/2/2015)... ... July 02, 2015 , ... sweetFrog Enterprises, LLC. is pleased to announce the ... sweetFrog store located in Mississippi. The premium frozen yogurt chain was listed as #22 ... located at 104 Railroad Avenue, New Albany, MS 38652, will have a grand opening ...
(Date:7/2/2015)... ... July 02, 2015 , ... Following the recent report by ... of obese Americans outnumber merely overweight Americans, Samir Becic emphatically declared a war on ... American society right now," Becic said. "We must understand the magnitude of this discovery. ...
Breaking Medicine News(10 mins):Health News:Attorney from William Mattar Leads Discussion on Bicycle Accidents 2Health News:Dr. Jennifer Renee Hanes Named by First Choice Emergency Room as Medical Director of Missouri City, TX Facility 2Health News:Dr. Jennifer Renee Hanes Named by First Choice Emergency Room as Medical Director of Missouri City, TX Facility 3Health News:Yisrayl Hawkins Explains What the Bible Really Says about Sex in New Publication This Week 2Health News:sweetfrog Opens First Location in Mississippi 2Health News:Samir Becic's Health Fitness Revolution Declares War Against Obesity in America 2Health News:Samir Becic's Health Fitness Revolution Declares War Against Obesity in America 3Health News:Samir Becic's Health Fitness Revolution Declares War Against Obesity in America 4
... RadiologyDaily.com ... content in an effort to stay up-to-date with their ever-changing field. , ... Birmingham, AL (PRWEB) October 1, ... This site provides medical professionals working in the radiology field a learning resource containing ...
... ... geen inititive of the Clinician massage table product line employing eco-friendly bamboo. , ... New Freedom, PA (PRWEB) ... tables, and medical equipment, today announced the major redesign of the Clinician tables ...
... Oct. 1 A new study led by Mayo ... patients had a 41 percent reduction in ... to a study published in the October 2009 issue ... , Ulcerative colitis, an inflammatory bowel disease (IBD) ...
... study in the Oct.1 issue of the journal Sleep ... even though women consistently report that their sleep is shorter ... than men on all of the subjective measures, including a ... sleep onset latency (SOL), and a 4.2 percent lower sleep ...
... who smoke during pregnancy put their children at greater ... New research published in the October issue of ... link between maternal tobacco use and psychotic symptoms. ... studied 6,356 12-year-olds from the Avon Longitudinal Study of ...
... Pelosi, Chairman John Dingell, and Congressman Martin Heinrich joined advocates on ... the Capitol to discuss the benefits of th e ... citizens. Below are the Speaker,s opening and closing remarks: ... "Good afternoon. Thank you all for being here. It is a ...
Cached Medicine News:Health News:Oakstone Medical Publishing Launches Unique Website Specifically Geared to Radiologists and Their Continuing Education Needs 2Health News:OAKWORKS Clinician Massage Table Product Line Gets a Green Makeover 2Health News:OAKWORKS Clinician Massage Table Product Line Gets a Green Makeover 3Health News:OAKWORKS Clinician Massage Table Product Line Gets a Green Makeover 4Health News:OAKWORKS Clinician Massage Table Product Line Gets a Green Makeover 5Health News:Ulcerative Colitis Treatment Reduces Need for Surgery by Almost Half 2Health News:Ulcerative Colitis Treatment Reduces Need for Surgery by Almost Half 3Health News:Study shows that elderly women sleep better than they think, men sleep worse 2Health News:Smoking during pregnancy puts children at risk of psychotic symptoms 2Health News:Pelosi: Health Reform Will Provide Seniors Better Benefits, Guaranteed Access to Doctors, Extended Stability for Medicare 2Health News:Pelosi: Health Reform Will Provide Seniors Better Benefits, Guaranteed Access to Doctors, Extended Stability for Medicare 3
... family of infrared laser photocoagulators includes the ... diode lasers serve as a single laser ... require no regular maintenance or special electrical/cooling, ... design. The OcuLight SLx is now available ...
... is the least expensive of the series. It has ... central area of the cornea. The model comes with ... a picture of a patients corneal endothelium, you simply ... on the chin rest. The left side of the ...
... permeable contact lenses used for corneal refractive ... (myopia). The patient wears the lenses overnight ... During the day, nearsightedness is corrected or ... RG contact lenses apply slight pressure to ...
... the major challenges to operating your ... market fee for each procedure includes:, ... requirements., Board Certified Nuclear Medicine Technologist., ... Hot Lab Equipment and Accessories., All ...
Medicine Products: