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Nutra Pharma Engages Marketing Firm for the Branding and Channel Development of Nyloxin™
Date:3/14/2012

CORAL SPRINGS, Fla., March 14, 2012 /PRNewswire/ -- Nutra Pharma Corporation (OTCBB: NPHC), a biotechnology company that has developed treatments for Multiple Sclerosis (MS), Human Immunodeficiency Virus (HIV), Adrenomyeloneuropathy (AMN) and Pain, announced today that they have engaged LWR Partners, an outside branding and marketing firm to aid in the promotion, branding and distribution of Nyloxin™.

"We are excited to be working with LWR Partners to begin our first real marketing efforts for Nyloxin," explained Rik J Deitsch, Chairman and CEO of Nutra Pharma Corporation. "While the Nyloxin products have been available for over a year, sales have been slow as the Company has depended on third-party sales and distributors to get the word out. We are now starting a campaign to have a unified brand strategy and appropriate marketing in our attempt to move sales up consistently both in the United States and abroad," he concluded.

Nyloxin™ is an over-the-counter (OTC) pain reliever clinically proven to treat moderate to severe (Stage 2) chronic pain.  Nyloxin™ is currently available in the United States as an oral spray for treating back pain, neck aches, headaches, joint pain, migraines, and neuralgia, and as a topical gel for treating joint pain, neck pain, arthritis pain, and pain from repetitive stress. In addition to its everyday strength formulation, Nyloxin™ is also offered in an extra strength formula for more advanced, Stage 3, chronic pain.

"The Nyloxin products represent a wonderful marketing opportunity," commented James Warble, CEO of LWR Partners. "These are pain-relievers and anti-inflammatory drugs that have provided great results with almost no risk of side effects. The only thing missing is a branding and marketing strategy to let the world know about the power of these products," he continued. "LWR will begin an agg
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SOURCE Nutra Pharma Corporation
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