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Novo Nordisk and Entertainment Industries Council Work Together to Improve Public Education and Awareness about Diabetes Epidemic
Date:10/22/2010

discoveries in the field of medicine and continues to be a mainstay of diabetes treatment as a way to reduce the risk of developing serious complications.(6)

Diabetes in Seattle

In 2010, over 233,500 people living in Seattle have diabetes.  About 51.400 of them have not yet been diagnosed.  Another 645,600 people in Seattle have pre-diabetes, a condition in which the blood sugar level is higher than normal but not yet in the range for diabetes.  The overall costs of diabetes for the Seattle Metro Area will be $2.4 billion in 2010.  Based on current forecasts, the number of people with diabetes in the Seattle Metro Area will increase to over 392,000 by 2025.(7)

Diabetes in Philadelphia

According to the Public Health Management Corporation Household Health Survey, conducted in 2008, 13% of adults in Philadelphia have identified with ever having diabetes.(8)

About Novo Nordisk

Novo Nordisk is a global healthcare company with 87 years of innovation and leadership in diabetes care. The company also has leading positions within hemophilia care, growth hormone therapy and hormone therapy for women. Novo Nordisk's business is driven by the Triple Bottom Line: a commitment to social responsibility to employees and customers, environmental soundness and economic success. Headquartered in Denmark, Novo Nordisk employs approximately 29,890 employees in 76 countries, and markets its products in 179 countries. Novo Nordisk's B shares are listed on NASDAQ OMX Copenhagen (Novo-B). Its ADRs are listed on the New York Stock Exchange (NVO). For more information, visit novonordisk-us.com.

About Entertainment Industries Council (EIC)

A non-profit organization, EIC was founded in 1983 by leaders of the entertainment industry to bring the power of the industry to bear on health and social issues. The organization is considered one of the prem
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4. Novo Nordisk Announces Resources to Help Support Kids with Diabetes Attending Summer Camp
5. Novo Nordisk Awards More Than $300,000 in Grants to Support Education and Community Health Programs
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