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Novo Nordisk and Entertainment Industries Council Work Together to Improve Public Education and Awareness about Diabetes Epidemic
Date:10/22/2010

ed by the diabetes community.  

"Having lived with type 2 diabetes for over 15 years, I understand the challenges patients face with overall diabetes management and taking control of the disease," said Avery.  "I am supporting Picture This because the community will benefit from more informed news reporting on diabetes issues that matter to patients."

The Picture This forums will take place on Friday, October 22, 2010, at KING-TV (NBC) studios in Seattle and on Thursday, November 18, 2010, at the studios of WPVI-TV (ABC) in Philadelphia.

"The Picture This forums drive an open dialogue between thought leaders and the media community to dispel diabetes myths and accurately depict the realities of this public health challenge," said Brian Dyak, President & CEO, Entertainment Industries Council. "Our goal is to establish ongoing relationships to determine the most pressing diabetes-related concerns in Seattle and Philadelphia and address those priorities through news coverage and community service activities."

About Diabetes

Every 21 seconds another American is diagnosed with diabetes.(3)  Nearly 24 million Americans have diabetes and another 57 million have diabetes and are at risk for developing the disease.(4)  On its current course, the number of people with diabetes is projected to nearly double to 44.1 million by 2034 due in large part to the aging of the baby boomer population and increased rates of overweight Americans and obesity.(5)

Diabetes cannot yet be cured, but it can be managed.  With the proper diet, exercise, regular blood sugar testing and treatment therapy, people living with diabetes can lead full and active lives. If left unmanaged, diabetes can lead to severe health complications, including blindness, kidney disease, foot amputations, heart disease and stroke.  Insulin therapy, discovered nearly 90 years ago, remains one of the most significant
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