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Novo Nordisk and Entertainment Industries Council Work Together to Improve Public Education and Awareness about Diabetes Epidemic
Date:10/22/2010

PRINCETON, N.J., Oct. 22 /PRNewswire/ -- Novo Nordisk, a world leader in diabetes care, and the Entertainment Industries Council (EIC) are launching a collaborative project to enhance dialogue among local diabetes experts, policy makers and the media to improve public awareness of the key issues associated with diabetes management.  

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The locally-based effort will include Picture This forums, hosted in collaboration with KING-TV (NBC) in Seattle and WPVI-TV (ABC) in Philadelphia. The forums include an open discussion among diabetes stakeholders and the media to identify top diabetes communication challenges, explore strategies to address those priorities and strengthen community understanding about diabetes through news media and community affairs programs.  Currently, 7% of the Seattle population and 13% of the Philadelphia population is living with diabetes.(1,2)

"Novo Nordisk is proud to join EIC, the media and community leaders in Seattle and Philadelphia to explore ways to improve how diabetes is communicated about and understood by local citizens," said Dr. Tony Deluzio, Senior Medical Director at Novo Nordisk. "As the prevalence of diabetes continues to be on the rise, bringing together those on the frontline of diabetes care will open the potential to reduce the stigma associated with diabetes and empower those affected by the disease to lead full and productive lives."

James Avery, an actor best known for his role as Phillip Banks, the uncle of Will Smith's character on The Fresh Prince of Bel Air, will participate in the Seattle and Philadelphia forums as a celebrity ambassador to the initiative.  Mr. Avery, who is living with type 2 diabetes, hopes that his participation will elevate diabetes to top-of-mind status in the media and inspire stories about the real issues fac
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