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Novo Nordisk Wins Design Award for NovoTwist(TM) Needle
Date:10/25/2009

n needles. According to Sommavilla et al 2008, the needle is preferred by people with diabetes.(2)

Novo Nordisk has a long tradition of innovative design. In 2005, the insulin pen NovoPen(R)(4) was also given a Good Design Award(TM),(4) and in 2007, the pen was winner of a red dot product design award.(5) Last year, the NovoFine(R) Autocover(R) needle from Novo Nordisk was awarded a Medical Design Excellence Award.(6)

About NovoTwist(TM)

NovoTwist(TM) comes in 5 mm (32G Tip) and 8 mm (30G), and its novel bayonet fitting allows the user to twist the needle onto FlexPen(R). An audible and tactile 'click' confirms attachment of the needle. An integral glue tower minimises the risk of needle breakage, and short, thin needles ensure safe insulin deposition and reduce injection pain and bruising.(7-11)

For more information on NovoTwist(TM), please visit http://tinyurl.com/yjj3d8p

About the Good Design Award(TM)

The Good Design Awards is a comprehensive programme for the evaluation and encouragement of design, organised by Japan Industrial Design Promotion Organization. The award's parent organisation is the Good Design Products Selection System (commonly known as the G-Mark system), established in 1957 by the then Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry).

For more information on the G-Mark Awards, please visit http://www.g-mark.org.

Novo Nordisk is a healthcare company and a world leader in diabetes care. In addition, Novo Nordisk has a leading position within areas such as haemostasis management, growth hormone therapy and hormone replacement therapy. Novo Nordisk manufactures and markets pharmaceutical products and services that make a significant difference to patients, the medical profession and society. With
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