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Novo Nordisk Donates $50,000 to Diabetes Hands Foundation in Recognition of the Drive the Switch Program's Inaugural Year
Date:11/2/2011

PRINCETON, N.J., Nov. 2, 2011 /PRNewswire/ -- Novo Nordisk, a world leader in diabetes care, announced today that it has donated $50,000 to the Diabetes Hands Foundation (DHF), a non-profit organization that raises diabetes awareness and connects people touched by the condition. The donation recognizes the success of the Drive the Switch program, which has motivated more than 10,000 people to pledge to talk to loved ones and their doctor about options for insulin delivery, like the prefilled insulin pen device, FlexPen®.

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"Many people with diabetes don't realize that they have options when it comes to their diabetes management," said Manny Hernandez, President, DHF. "This campaign has done a great job of encouraging patients and their caregivers to have that dialogue with their health care professional and determine the best treatment option for them."

In March, Novo Nordisk partnered with IZOD IndyCar Series driver and type 1 diabetes patient Charlie Kimball to launch Drive the Switch. As part of the campaign, people can pledge to speak with their physician by visiting www.DrivetheSwitch.com, or by signing a replica of Charlie Kimball's race car at select IndyCar races and diabetes patient expos. In recognition of the positive response from the patient community, Novo Nordisk is making a donation to help the DHF improve the ways in which they connect people with diabetes.

Diagnosed with diabetes in 2007, Kimball uses Levemir® (insulin detemir [rDNA origin] injection) Fle
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