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Novel New Dog DNA Test Turns Breeders Into Genetic Matchmakers
Date:10/24/2011

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Mars Veterinary's canine DNA analyses are based on more than a decade of extensive research, drawing from the expertise of leading scientists, veterinarians, universities and breed organizations throughout the world and the Waltham® Center. This science has also yielded Wisdom Panel Insights, the most comprehensive swab-based mixed breed dog DNA analysis on the market and Wisdom Panel™ Professional, the only blood-based dog DNA analysis available exclusively through veterinarians, as well as the new Wisdom Panel Purebred and Designer Dog tests.

About Mars Veterinary™

Mars Veterinary is a division of MARS® Incorporated, a company known for innovative consumer and pet food brands that are trusted by people around the world.  Its mission is to facilitate responsible pet care by enlightening pet owners and communities with valuable insights into their pets as individuals through innovative, science-based discoveries. For more than a decade, Mars Veterinary has researched and developed state-of-the-art genetic tests for mixed-breed dogs, revolutionizing personalized pet care. By discovering a dog's ancestry, pet owners and veterinarians can work together to tailor wellness programs that fit the needs of a dog. For more information, visit www.wisdompanel.com.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  
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