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Not Your Average Working Moms
Date:4/27/2011

SADDLE BROOK, N.J., April 27, 2011 /PRNewswire/ -- Okay, so they don't go to their kids' schools for career day, but these two working moms are certainly creating a healthier environment for women.  

When two high-achieving working moms with formidable educational credentials on the fast track to the board room took an entrepreneurial detour, something truly unexpected happened...they started selling the concept of better sex effortlessly to women across America and became recognized as the nation's first vagipreneurs.

Rachel Braun Scherl and Mary Wallace Jaensch built their reputations the old-fashioned way:  MBAs from Stanford and Yale and top marketing posts at Fortune 500 companies (J&J, P&G and Wyeth). When fate helped them foster a friendship and 15 year partnership, they never anticipated they would be promoting female sexual satisfaction.

These far-from-ordinary working moms knew it was a golden opportunity to form Semprae Laboratories and buy the assets of Zestra® Essential Arousal Oils™.  Viagra and Cialis had "supposedly" made men sexually reawakened and talking.  However, Mary and Rachel were stunned to learn that almost half of all women have sexual concerns, and there wasn't a female equivalent of Viagra on the immediate horizon.

Meanwhile, 9 out of 10 women have been silent about their growing sexual dissatisfaction...until now.  "At last, we are jumpstarting the conversation about putting passion back into their sex lives, so women can enjoy the satisfying sex that they deserve," maintains Jaensch.

These veteran marketers saw an enormous unmet need for women, so it became their mission to get women's mojo (sexy) back with the first clinically proven, eco-friendly, topically applied sexual enhancement product for women.  Zestra® was backed by science, which made it even more appealing.  Two peer-reviewed, published clinical studies confirmed it was safe and effective:  the majority of women who use (and continue to use) Zestra® enjoy enhanced sexual desire, arousal and satisfaction.  

After a year re-positioning Zestra, they were pleased with encouraging responses when they started talking about female sexual satisfaction openly to a world that had been primed with ED ads for the past decade.  "We addressed a packed audience of Rotary Club members at the Harvard Club and uttered the word 'vagina' in public.  Total silence was followed by laughter," recalls Jaensch, who adds, "although no one blinked when I said '4-hour erection.'"

Adds Braun Scherl, "We are discussing female satisfaction from a woman's perspective, not like a disease or pornography, which seems to grab the lion's share of the conversation."

As studies assert, a healthy sex life is linked to a more positive outlook on life, enhanced health and longevity.  So, the real truth may be that these not so usual working moms - these vagipreneurs - are answering to a higher authority:  Moms across America happily discovering they can be more sexually satisfied thanks to Zestra®.  


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SOURCE Semprae Laboratories
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