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Northern Light Surpasses $2 Billion Worth of Research Content Integrated Into SinglePoint Strategic Research Portals
Date:2/4/2010

CAMBRIDGE, Mass., Feb. 4 /PRNewswire/ -- Recognizing that corporate strategic research portals are only as good as the information they contain, Northern Light (www.northernlight.com) today announced that some 30 million documents with a combined retail value in excess of $2 billion can be searched, analyzed and accessed through Northern Light SinglePoint™ portals.  Northern Light has been steadily increasing the number of market research sources integrated into SinglePoint since launching the hosted portal offering seven years ago; the total now stands at 125.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20030522/NLTLOGO )

Sources for which Northern Light provides technical integration and comprehensive, full-text indexing include scores of information technology industry market research and analysis firms, such as Forrester, IDC and many others; U.S. government databases, including patents and contract opportunities, relevant to the healthcare, pharmaceutical and agribusiness industries; hundreds of scientific journals critical to life sciences researchers; and a wide range of equity analyst research routinely used by corporate strategic planners and finance professionals.  

SinglePoint also offers integrated news feeds including Northern Light Business News, which provides researchers with instant access to over 10 million business and industry news articles and blog postings.  The index is updated continually with approximately 22,000 news articles and 4,000 industry authority blog posts each day.

SinglePoint is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence.  Offered in a secure, hosted, user self-service portal environment, SinglePoint is customized to the precise market research and competitive intelligence purposes of each of Northern Light's enterprise clients.

"The market research content that Northern Light integrates into our clients' SinglePoint portals represents the most valuable virtual repository of business information on the planet," C. David Seuss, CEO of Northern Light, said.  "Users are global companies, all leaders in their fields, who apply this information to invent the future we're all going to live in."

Beyond providing a unified search index of all content contained in the portal, SinglePoint also offers the only automated "meaning extraction" application designed specifically for market intelligence, business analysis, product research, and market research.  "Meaning extraction" imbues a search application with an in-depth understanding of the searched material.  SinglePoint identifies meaning-loaded business concepts in a results list – such as corporate strategies, market share shifts, pricing changes, macro-economic events, new products, technology focus, and financial results – to help researchers discover new insights and drill down into the most relevant documents for purposes of their specific inquiry.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996.  Northern Light's current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics.   Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

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