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Nick Jonas and Bayer HealthCare Announce "Simple Inspirations" Contest to Motivate and Support Those Newly Diagnosed with Diabetes
Date:9/8/2011

TARRYTOWN, N.Y., Sept. 8, 2011 /PRNewswire/ -- "Simple Inspirations," a new contest, sponsored by Bayer HealthCare, challenges people living with diabetes to motivate newly diagnosed patients by sharing their most inspirational thoughts about living with the disease. The goal of the contest is to enrich the lives of everyone who has diabetes -- regardless of how long they've been diagnosed -- and to demonstrate that people with diabetes can live a full and engaged life by effectively managing their condition. One grand prize winner will meet international singing sensation Nick Jonas at the Juvenile Diabetes Research Foundation's Los Angeles Walk to Cure Diabetes. The winner will also appear in a video with Nick to be launched on November 14, 2011 -- World Diabetes Day. No purchase is necessary or required to claim a prize.

(Logo: http://photos.prnewswire.com/prnh/20110908/NY63435LOGO)

Bayer's "Simple Inspirations" contest invites entrants to visit www.NicksSimpleWins.com and submit up to 140 words, with an optional accompanying image, detailing what inspirational thoughts they would share with someone recently diagnosed with diabetes. Entries can be lyrics, a poem or short essay and will be accepted until October 3, 2011. The contest is open to people with diabetes aged 13+ years. Nick and a team of judges will select one grand prize winner. Twelve runners up will receive a 2012 calendar featuring the inspirational thoughts and images from the winner and runner-up entries. The top inspirational thoughts and World Diabetes Day video will be posted on www.NicksSimpleWins.com.

Nick Jonas, now 18, was diagnosed with type 1 diabetes when he was 13. Since he publicly announced his diagnosis, he has become widely recognized and applauded for speaking out passionately to help other young people with diabetes through efforts to educate, support and inspire. Nick uses Bayer's CONTOUR® USB meter and knows how important good diabetes management is.

"Through my work with Bayer, I am continually moved by the feedback I get from people who tell me that I've inspired them because of my diabetes," said Nick. "In turn, I am just as motivated by their diabetes stories. It's important to me to give back to others and support the diabetic community with opportunities to learn about diabetes and how to live a full life in spite of it. Through this Simple Inspirations contest, Bayer and I invite people already living with diabetes to use creative expression to help motivate newly diagnosed persons to manage their diabetes properly."

Nick is a paid spokesperson for Bayer Diabetes Care. He has been working with Bayer to inspire people with diabetes since 2008. Nick blogs about his personal experiences with diabetes on www.NicksSimpleWins.com where he writes about his latest activities.

Bayer's "Simple Inspirations" Contest Rules

MANY WILL ENTER, FEW WILL WIN. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCE OF WINNING. See complete Official Rules for how to enter and restrictions. The Simple Inspirations Contest is open to legal residents of the United States (except for residents of MA, MI and RI) who are at least 13 years of age and diagnosed with diabetes. Contest begins 6:00:01 PM Eastern Daylight Time ("EDT") on September 7, 2011 and ends at 11:59:59 PM EDT on October 3, 2011. Void outside the 50 United States, and void in MA, MI and RI and where otherwise prohibited by law. To enter and view complete Official Rules, visit www.NicksSimpleWins.com. Sponsored by Bayer HealthCare LLC, Diabetes Care, 555 White Plains Road, Tarrytown, NY 10591.

For more information on the official rules and regulations, grand prize information and contest submission guidelines, visit www.NicksSimpleWins.com.

Bayer Diabetes Care

Bayer Diabetes Care is a worldwide leader in diabetes care, supporting customers in 100 countries and, for more than 40 years, has led the way in diabetes care product innovation. Today, Bayer Diabetes Care offers an unparalleled choice in diabetes management systems and comprehensive support including education, tools and resources designed to simplify life with diabetes. Bayer Diabetes Care is a business of the Bayer HealthCare LLC, Medical Care Division and has its global headquarters located in Tarrytown, New York. www.BayerContour.com

Bayer HealthCare

The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. The pharmaceuticals business operates under the name Bayer Schering Pharma. Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide. Find more information at www.bayerhealthcare.com.

Media Contact(s):
Susan Yarin
Bayer Diabetes Care
(914) 366-1738 (o)
(914) 479-7589 (c)
susan.yarin@bayer.com

For Nick Jonas media inquiries:
Victor Trevino
M2M Construction
victor@m2mconstruction.com


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SOURCE Bayer HealthCare
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