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New survey finds women who suffer from migraines want a better understanding of migraine triggers
Date:11/13/2012

PARSIPPANY, N.J., Nov. 14, 2012 /PRNewswire/ -- Ninety percent of women who suffer from migraines agree that with an increased understanding of the triggers, they can better manage their migraines, according to a survey1 conducted by Novartis Consumer Health, Inc., the makers of Excedrin® Migraine.

That is why today, the makers of Excedrin® Migraine have joined with singer, actress and Broadway star, Jordin Sparks, and well-known Lenox Hill Hospital internist Keri Peterson, MD – both migraine sufferers – to launch, "Managing Migraines: Know Your Triggers. Know Your Treatment," a new education campaign. It's designed to raise awareness of the importance of tracking migraine triggers so sufferers can better manage their migraines.

While certain triggers may increase the risk of a migraine, triggers vary from person to person. According to the women surveyed, 83% said they would like better tools to help them track the triggers that lead to their migraines so that they can better manage attacks.  

To help migraine sufferers, Excedrin® Migraine has developed a convenient, new tracking tool, My Migraine Triggers™ App, with a neurologist.  Available for free on iTunes, this app allows migraine sufferers to track the causes of their migraines and share them with their physician.  Migraine sufferers can chart out a daily log of information into customizable reports to easily understand which activities, foods and beverages are associated with the onset of their headaches

"As they say in my business ... the show must go on.  As someone who suffers from migraines, it is important for me to understand my migraine triggers so I can stop my migraines before they stop me," says Sparks. "That's why I'm thrilled to be teaming up with the makers of Excedrin® Migraine to launch this education campaign and help migraine sufferers be
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SOURCE Novartis Consumer Health, Inc.
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