Navigation Links
New Technologies Transforming Consumer Marketing Research Playbook

CHAPEL HILL, N.C., July 11, 2014 /PRNewswire/ -- The consumer marketing playbook and marketing research analysis approaches are evolving across industry sectors to better identify winning tools and techniques. Organizations are now examining better ways to engage with and understand consumers, as new technologies are transforming how consumers inform themselves and make critical purchasing decisions.

According to recent research by benchmarking firm, Best Practices, LLC, one area where organizations can observe a deep pool of consumer insights is through online communities. Industries are wrestling with how to best use this tool, but it offers a rich source of insights around brand research, messaging, position and concept testing.

The related report, "Consumer Marketing Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers," identifies current and evolving approaches for consumer marketing and marketing research techniques and tools. The study also addresses many critical consumer marketing issues, including new media for interacting with consumers, new qualitative techniques for insight mining and new quantitative techniques for market research data analysis.

Key chapters in the study include:

  • Innovation in Marketing Research Approaches
  • Innovation in Marketing Research Tools
  • Using Innovation to Update the Use of Analysis Tools for Key Market Research Activities
  • Marketing Research Trend Changes – Qualitative Trends
  • Marketing Research Trend Changes – Quantitative Trends
  • Emerging Market Research Tools in Non-Pharma Sector
  • Communicating with Consumers
  • Trends in Consumer Communication
  • Evaluating Direct-to-Consumer Marketing
  • Lessons Learned and Pitfal

SOURCE Best Practices, LLC
Copyright©2014 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. West Physics Consulting Teams with Mirion Technologies Dosimetry Services Division to Deliver Radiation Detection Services
2. U.S. Patent Office Issues Sixth Patent Covering Zero-Footprint Medical Image Viewers to Heart Imaging Technologies, LLC
3. Althea Technologies Appoints Dr. Kristin DeFife, Director, Biologics Manufacturing And Jack Wright, VP, Sales and Marketing
4. BioSpecifics Technologies Corp. Announces Rescheduled First Quarter 2012 Financial Results Conference Call to May 10, 2012
5. Global Ablation Technologies Market worth $12.4 Billion by 2016: MarketsandMarkets
6. ICU Medical, Inc. Plans to "Vigorously Seek to Collect Damages" in wake of Patent Infringement Victory Over RyMed Technologies
7. BioStorage Technologies to Lead Discussion on the Value of a Comprehensive Sample Management Strategy
8. Global Ablation Technologies Market (2011-2016) - By Application and Devices in Radiofrequency, Cryoablation, Microwave, Ultrasound, Hydrothermal, Radiation, Electrical, Light/Laser and Hydromechanical - Global Trends & Competitive Analysis
9. MedClean Technologies Announces 2011 Results
10. Patient Safety Technologies Reports First Quarter 2012 Results
11. Breathe Technologies Non-Invasive Open Ventilation (NIOV™) System Receives Medical Design Award
Post Your Comments:
(Date:12/22/2014)... , Dec. 22, 2014 Apnea Sciences ( ... offices in Aliso Viejo , California.  ... to the tremendous growth and worldwide expansion, a new ... patented SnoreRx, the anti snore cure have exceeded our ... "We are now in 23 countries and will ...
(Date:12/22/2014)...  ConvaTec, a privately-held medical products and technologies company, ... Chief Executive Officer of the company, effective December 22, ... .  "The Board of Directors of ConvaTec thanks Mr. ... past three years," said Magnus Lundberg , the ... that the company is well positioned for the future."  ...
(Date:12/22/2014)... KENNEBUNK, Maine , Dec. 22, 2014 /PRNewswire/ ... an analysis brief providing a summary of the ... health plan enrollment trends.  According ... Secretary for Planning and Evaluation, Department of Health ... people were enrolled in individual medical plans through ...
Breaking Medicine Technology:ConvaTec Names Paul Moraviec Interim CEO Effective December 22, 2014 2Insights into the Marketplace and Individual Market Growth 2
(Date:12/26/2014)... (DaWei Induction Heating Co.) is a ... producing and marketing of a series of induction heating ... new series of induction brazing equipments . , ... induction brazing refers to the joining of two ... heat. The manager says that there are fundamental differences ...
(Date:12/25/2014)... 26, 2014 This is a professional ... global Sterilizers industry with a focus on the Chinese ... status of the Sterilizers manufacturers and is a valuable ... interested in the industry. This report provides a basic ... manufacturing technology. In this part, the report presents the ...
(Date:12/25/2014)... Dallas, TX (PRWEB) December 26, 2014 ... Analysis to 2023” focuses on the current treatment landscape, ... colorectal cancer market. TS-1 is an anti-cancer drug which ... administered orally and is also used for treating gastric ... gimestat and otastat potassium. The drug was first approved ...
(Date:12/25/2014)... (PRWEB) December 26, 2014 Recently,, the ... for women, has announced its new selection of black ... are on sale now; they are available at discounted prices, ... says, “The promotion will last for three weeks only. You ... market. Those who are interested in our new items can ...
(Date:12/25/2014)... BellasDress has launched its Christmas Sale, offering ... chosen their best-selling lace wedding dresses, vintage bridesmaid dresses ... , Now, features popular women’s dresses, and ... prices. The business hopes everyone can have a memorable ... “All our elegant products are made with exquisite materials; ...
Breaking Medicine News(10 mins):Health News:Induction Brazing Equipment Series From DaWei Induction Heating Co., A Reliable Supplier Of Induction Heating Equipment 2Health News:Sterilizers Industry Global and Chinese Analysis for 2009-2019 Now Available at 2Health News:Sterilizers Industry Global and Chinese Analysis for 2009-2019 Now Available at 3Health News:TS-1 Colorectal Cancer Market Analysis and Forecast to 2023 Report at 2Health News:TS-1 Colorectal Cancer Market Analysis and Forecast to 2023 Report at 3Health Black One-Shoulder Cocktail Dresses for 2015 2Health’s Christmas Sale: Trendy Wedding Dresses With Big Discounts 2
... Aaron Margolin, professor of microbiology at the University of ... Disease Laboratory, is available to discuss the science and// ... also known as Norwalk and Norwalk-like viruses, are estimated ... the United States each year. Symptoms include vomiting, diarrhea, ...
... salt-laden foods. The campaign group - Consensus Action on Salt ... excess salt out of food stuff. ,The ... shun salty foods, which will in turn encourage manufacturers to ... avoid buying products which contain either more than 1.25g of ...
... nose, during winter is extremely common. Most people are down ... advice certain protective tips which could// help reduce the number ... and flu viruses are transmitted after contact with an infected ... In the context, they advice, that it is imperative ...
... can travel inside your body, can find if you have ... ,After being swallowed, the robot passes through the ... miniature video camera fitted with the device can capture around ... by Alex Zivanovic of Imperial College, London, and other researchers, ...
... first glance, it is difficult to believe anyone would willingly get ... every year to benefit their health//, and these warm baths have ... sought out the brownish-black mud in Bad Wilsnack in Brandenburg for ... Today, it is also available to those who simply want to ...
... keep the price of a cancer drug affordable for ... asked Swiss pharmaceutical major Novartis// to withdraw its case ... to its anti-cancer medicine. ,"India produces affordable ... in many other developing countries. A patent grant to ...
Cached Medicine News:Health News:Sanitation and Science Prevent Norovirus Spread 2Health News:Germany's Therapeutic Mud Baths Have Healing Qualities 2Health News:Drop Patent Petition, Activists Ask Novartis 2
Take Performance to a Higher Level....
The MULTI-LINK PIXEL Coronary Stent System was designed to address the challenges of small vessel treatment in patients with abrupt or threatened abrupt closure (ATC)....
FemoStop plus system is a femoral compression system for hemostasis management. It provides a comfortable and efficient "hands off method of compressing the femoral artery and vein after diagnostic ...
... to seal the arterial puncture site. Duett is ... arteriotomy and the tissue tract with a flowable ... balloon catheter and procoagulant - the Duett sealing ... the bleeding. The Duett is unique in its ...
Medicine Products: