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New 'Take Control of Your Health' Education Series to Improve Health of Chicagoans
Date:10/28/2010

CHICAGO, Oct. 28 /PRNewswire/ -- The non-profit Midwest Business Group on Health (MBGH) and CBS 2 Chicago, in cooperation with numerous local and national organizations, have launched a health awareness campaign combining the power of television, the Internet and personal contact to help people improve and manage health conditions. The Take Control of Your Health (TCYH ) information series will run through the end of the year and into 2011. TCYH is aimed at providing the Chicagoland community with information and tools to help people better understand and manage their health and the health of their families. Initial topics will include information on the importance of staying on medications, new medication delivery options for patients with diabetes and quitting smoking.

The 30-second health information television spots are being created and broadcast by CBS 2. At the same time the spots are running, MBGH will be conducting educational programs and providing information, tools and materials on the new Take Control of Your Health website - www.TCYH.org - available for consumers, health professionals and employers.

"It's important for people to know ways in which they can reduce their health risks and manage their own conditions," said Larry Boress, president and CEO of MBGH. "The TCYH initiative uses multiple communications vehicles and organizations to disseminate information about a variety of topics that can improve peoples' health."  

The following organizations are participating in the initial rollout of the TCYH program: Advocate Health Care, American Pharmacists Association - Academy of Student Pharmacists, Building a Healthier Chicago, Chicago Hispanic Health Coalition, Illinois Chapter of the American Academy of Pediatrics, Illinois Pharmacists Association, Metropolitan Chicago Healthcare Council, Northwestern Memori
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SOURCE Midwest Business Group on Health
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