Navigation Links
New Survey Reveals How Patients Choose Their Pharmacy; AccentHealth Garners Consumer Insights from the Waiting Room
Date:8/27/2012

NEW YORK, Aug. 27, 2012 /PRNewswire/ -- Results from a series of nationwide viewer surveys conducted by AccentHealth, America's largest waiting room television network, illuminate patients' decision making process in pharmacy selection and usage. The first of the surveys, focused on how patients choose their pharmacy, is available in the August 27 issue of Drug Store News, a leading source for the multi-billion dollar retail pharmacy marketplace, in the new monthly feature "Patient Views."

"Convenience is king when choosing a pharmacy, but pricing consideration is a key secondary driver…so much so that 85% of patients surveyed report they would switch from their preferred pharmacy for some degree of cost savings at another retailer if their co-pay were to increase," said Natalie Hill, VP Market Research.  

AccentHealth airs in more than 12,300 physician waiting rooms nationwide with an annual viewership of 173 million. By conducting custom research and interacting with its patient-viewers, AccentHealth surveys provide a unique vantage point and insight into a powerful pharmacy consumer.

"In our first survey, AccentHealth panelists reported they visit the pharmacy 65% more often than the general population," Hill reports. "They also fill 63% more prescriptions annually than the average consumer, reinforcing why this audience is so pertinent to the pharmacy industry."

"People have been watching AccentHealth's health education programming in their doctor's office since 1995. Our patient panel is engaged with AccentHealth, allowing us to understand how pharmacies are selected by the key pharmacy constituent, the patient," said Andrew Schulman, VP Marketing. "By partnering with Drug Store News we can share this valuable information and patient perspective with the pharmacy executive."

The first "Patient Views" survey was conducted online July 19 – August 1, 2012 with respondents from 40 states on AccentHealth's participating panel of more than 3000 patients nationally.

"To thrive in this brave new age of 'healthcare retailization,' you're going to need to be able to see around corners," said Rob Eder, Editor in Chief of Drug Store News, in his  August 27 column.  "You need better information — as up-to-the-minute as you can get it — about what patients are thinking and how that impacts the way they utilize health care."

"AccentHealth features trusted patient education television programming. The credibility of our programming and relevance of the waiting room provides the ideal time and place for pharmacies to reach their target consumer patient" said Kerry Ann Clawson, EVP Sales and Marketing.

About AccentHealth, LLC
AccentHealth is a leading point-of-care media company featuring America's largest health education television network, reaching 173 million viewers annually in more than 12,300 physician waiting rooms nationwide. AccentHealth networks feature programming produced by CNN and co-hosted by Dr. Sanjay Gupta and Robin Meade. Programming also features healthy living experts from Everyday Health. AccentHealth has been educating health-conscious consumers in a trusted environment with award-winning, engaging content since 1995. Today, more than 40,000 physicians complement their patient education efforts with AccentHealth. For information about healthy lifestyle and condition-specific television networks visit www.accenthealthmedia.com

Company contact: Andrew Schulman, VP Marketing, AccentHealth aschulman@accenthealth.com  212-763-5100

Note to editors: Photos, graphics and interviews with Natalie Hill, Andrew Schulman available, contact: Julie McQuain, JulieMcQuain@gmail.com 212-477-0472, John Carney JWKCarney@gmail.com 845-586-4425


'/>"/>
SOURCE AccentHealth
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. BioElectronics Survey Indicates a Five-Fold Superior Pain Relief Compared to OTC Pharmaceuticals
2. As Smartphone Usage Expands, Survey Says Nurses and Nursing Students Want Mobile Access to Credible Drug Data
3. Survey Shows eContent Critical to Corporate Strategies
4. Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
5. Global Pharmaceutical Survey 2012-2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Pharmaceutical Industry
6. Global Medical Devices Survey 2012-2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Medical Devices Industry
7. "AWAKEN" Survey Finds Only 50 Percent of Americans Understand Significant Health Impact of Narcolepsy, and Many Physicians Not Comfortable Diagnosing the Sleep Disorder
8. Pharma Execs Continue Looking For Growth Opportunities In Spite Of Increasing Regulatory Challenges: KPMG Survey
9. Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey Intelligence
10. Buyer Spend Activity and Procurement Behaviors and Strategies in the Pharmaceutical Industry - 2012-2013 : Survey Intelligence
11. Hologic Breast Tomosynthesis (3D Mammography) System Places First in KLAS Annual Survey of Mammography Equipment Users
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/5/2017)... The Cincinnati location of ... (NYSE: DPLO), has been awarded a Top Workplaces 2017 ... Results are based on an employee survey administered by WorkplaceDynamics, ... improvement. The survey measures several aspects of workplace culture, including ... ...
(Date:6/3/2017)... June 3, 2017  Eli Lilly and Company ... results from the Phase 3 MONARCH 2 study ... 6 inhibitor, in combination with fulvestrant, significantly improved ... alone in women with hormone-receptor-positive (HR+), human epidermal ... who have relapsed or progressed after endocrine therapy ...
(Date:6/1/2017)... BELL, Pa. , June 1, 2017 ... (PRN) and Veterinarian Recommended Solutions (VRS), and KD Pharma ... investment in Nutriceutical Holdings by KD Pharma Group. KD ... Holdings with the option to acquire the entire company. ... partner in KD. They are committed to growing the ...
Breaking Medicine Technology:
(Date:6/23/2017)... ... June 23, 2017 , ... Dr. ... New York, has recently begun offering three new minimally invasive procedures to patients ... procedures and reducing downtime, Dr. Rubinstein is excited to bring microneedling, microneedling facials, ...
(Date:6/23/2017)... ... June 23, 2017 , ... Goodcents Deli Fresh Subs today announced the opening ... 4210 SW 21st St. Topeka, Kan. 66604 (near 21st and Gage). It is owned ... owns three other locations in the Topeka and Bonner Springs, Kan. area. , ...
(Date:6/23/2017)... (PRWEB) , ... June 23, 2017 , ... ... Breast Cancer Conference from Sept. 18 to 20. , The two-day conference is ... subtype with the goal of improving patients’ lives and eliminating racial breast cancer-related ...
(Date:6/23/2017)... ... June 23, 2017 , ... PureLife Dental is pleased to announce ... for CDA members. As part of the amalgam separator endorsement, all CDA members may ... than $400 off the retail value. This partnership between PureLife and CDA is especially ...
(Date:6/23/2017)... ... June 23, 2017 , ... Ulster University, Magee Campus ... from 9 am to 3 pm to present to graduate students exciting new and ... an original curriculum project led by The Health Improvement Service of the Western Health ...
Breaking Medicine News(10 mins):