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New Survey Reveals How Patients Choose Their Pharmacy; AccentHealth Garners Consumer Insights from the Waiting Room
Date:8/27/2012

NEW YORK, Aug. 27, 2012 /PRNewswire/ -- Results from a series of nationwide viewer surveys conducted by AccentHealth, America's largest waiting room television network, illuminate patients' decision making process in pharmacy selection and usage. The first of the surveys, focused on how patients choose their pharmacy, is available in the August 27 issue of Drug Store News, a leading source for the multi-billion dollar retail pharmacy marketplace, in the new monthly feature "Patient Views."

"Convenience is king when choosing a pharmacy, but pricing consideration is a key secondary driver…so much so that 85% of patients surveyed report they would switch from their preferred pharmacy for some degree of cost savings at another retailer if their co-pay were to increase," said Natalie Hill, VP Market Research.  

AccentHealth airs in more than 12,300 physician waiting rooms nationwide with an annual viewership of 173 million. By conducting custom research and interacting with its patient-viewers, AccentHealth surveys provide a unique vantage point and insight into a powerful pharmacy consumer.

"In our first survey, AccentHealth panelists reported they visit the pharmacy 65% more often than the general population," Hill reports. "They also fill 63% more prescriptions annually than the average consumer, reinforcing why this audience is so pertinent to the pharmacy industry."

"People have been watching AccentHealth's health education programming in their doctor's office since 1995. Our patient panel is engaged with AccentHealth, allowing us to understand how pharmacies are selected by the key pharmacy constituent, the patient," said Andrew Schulman, VP Marketing. "By partnering wi
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