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New Survey Emphasizes Value of Biopharmaceutical Company Engagement With Healthcare Providers
Date:3/29/2011

ide effects of medicines, and both emerging benefits and risks of medicines.

In addition, 84 percent of physicians said that interactions with representatives allow them the opportunity to provide feedback to a pharmaceutical company about their experiences with a specific medicine.

Large majorities also found information from company representatives to be up-to-date and timely (94 percent), useful (92 percent), and reliable (84 percent).

The survey also included several questions about company-sponsored peer education programs, in which physicians present FDA-approved scientific information to their peers on behalf of biopharmaceutical research companies. Nearly nine in 10 of physicians who reported attending these programs said the information was up-to-date, useful and reliable.

According to the survey findings, these programs are particularly important to physicians in rural areas, who may find it difficult to attend professional conferences or continuing medical education courses: 86 percent of physicians in rural areas are likely to attend peer education programs. Overall, 76 percent of responding physicians have attended them.

Physicians attending peer education programs reported gaining a range of information, including: improved clinical knowledge (98 percent), potential side effects of medicines (97 percent), new uses of medicines (97 percent), the range of treatment options (97 percent), and emerging drug risks (95 percent). Importantly, 94 percent said the programs strengthened their ability to care for patients.

"Peer education programs allow physicians to have important dialogues with their expert colleagues. This sharing of information ultimately benefits the patients they treat," said PhRMA's Castellani.

The data from the survey emphasizes the value of interactions between biopharmaceutical company representatives and healthcare providers. This value is reinforced by PhRMA's Code on Int
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SOURCE Pharmaceutical Research and Manufacturers of America
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