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New Survey: 'I'd Rather Take out the Trash than Take My Meds'
Date:5/7/2013

chronic illness or serious medical condition. All respondents are age 18 or older and living in the continental United States. The margin of error for the survey is plus or minus 3.1 percent.

About HealthPrize
HealthPrize Technologies provides an innovative approach to addressing the problem of medication non-adherence with an online and mobile-based program that is fun, educational and rewarding. The HealthPrize system leverages gaming dynamics, behavioral economics and proven concepts from consumer marketing to maximize engagement while also using education to strengthen the intrinsic motivation required for long-term persistence to prescribed medications. For more information, visit www.healthprize.com or follow us on Twitter at @HealthPrize.

Contact:
John McElhenny
InkHouse (for HealthPrize)
781-966-4105
HealthPrize@inkhouse.com

References
1 Bosworth, H. B., Duke University Medical Center, and the National Consumers League. (2011). Medication Adherence: Making the Case for Increased Awareness.
2 New England Healthcare Institute. (2009). Thinking Outside the Pillbox: A System-wide Approach to Improving Patient Medication Adherence for Chronic Disease.


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