Navigation Links
New Survey: 'I'd Rather Take out the Trash than Take My Meds'

NORWALK, Conn., May 7, 2013 /PRNewswire/ -- America has a serious drug problem, but it's not the one you think. A new survey commissioned by HealthPrize Technologies, a digital health company, found that 47 percent of people would rather take out the trash than take their prescribed medications, demonstrating how strongly Americans dislike taking their meds. More than a quarter of people (27 percent) would rather get a shot than take their prescribed medication and 10 percent would rather have a cavity filled.

Each year, 125,000 deaths in the U.S. are linked to people who don't follow their medication prescriptions.1 And at a time when medical costs are soaring, people's failure to take their medications as prescribed leads to $290 billion in "otherwise avoidable medical spending" in the U.S. annually.2 Even people with serious conditions like cancer, heart disease and organ transplants often fail to take their medications as prescribed by their doctors – a phenomenon known as "medication non-adherence."

"Taking medication is a daily reminder of your illness and your status as a 'patient' so it's a negative experience that people instinctively want to avoid," said Dr. Katrina Firlik , cofounder and chief medical officer of HealthPrize.  "Psychologically, people tend to prefer actions that offer short-term benefits but most chronic medications provide no short-term benefits -- only short-term annoyances. So people may skip taking or stop refilling their medication altogether even if the long-term risks to their health are enormous. That's the reality of medication non-adherence that needs to be addressed."

The survey found surprising reasons for people's decisions not to follow their doctor's orders. Some people (25 percent) said taking their medication makes them feel old, while others said they feel worried (21 percent) or even frustrated and annoyed (14 percent). Still others (10 percent) said taking their meds reminds them of their illness and makes them feel sad.

The HealthPrize survey, which included responses from 1,021 U.S. consumers who take prescription medications regularly to help treat a chronic illness or serious medical condition, also found:

  • Nearly half of 18- to 34-year-olds (47 percent) say paying for gas for their car is more important than paying for their prescription medications.
  • 20 percent of women say they'd be more likely to follow a prescription for their pet than for themselves.
  • Millennials (aged 18-34) are three and a half times more likely than senior citizens (over 65) to quit taking their medication altogether or simply never fill their prescription (56 to 16 percent).
  • Women are less likely than men to take their medication as prescribed (45 to 36 percent).  
  • Of those who admitted to poor adherence, 46 percent said they did not trust or always trust their doctor.

An infographic illustrating the survey findings can be viewed at

For more detail and analysis of the survey findings, the HealthPrize Medication Non-Adherence Report by Dr. Katrina Firlik is available at

The HealthPrize Medication Non-Adherence survey was fielded by independent panel research firm Research Now from March 8 to March 15, 2013. The responses were generated from a survey of 1,021 people who self-identified as taking prescription medications regularly for a chronic illness or serious medical condition. All respondents are age 18 or older and living in the continental United States. The margin of error for the survey is plus or minus 3.1 percent.

About HealthPrize
HealthPrize Technologies provides an innovative approach to addressing the problem of medication non-adherence with an online and mobile-based program that is fun, educational and rewarding. The HealthPrize system leverages gaming dynamics, behavioral economics and proven concepts from consumer marketing to maximize engagement while also using education to strengthen the intrinsic motivation required for long-term persistence to prescribed medications. For more information, visit or follow us on Twitter at @HealthPrize.

John McElhenny
InkHouse (for HealthPrize)

1 Bosworth, H. B., Duke University Medical Center, and the National Consumers League. (2011). Medication Adherence: Making the Case for Increased Awareness.
2 New England Healthcare Institute. (2009). Thinking Outside the Pillbox: A System-wide Approach to Improving Patient Medication Adherence for Chronic Disease.

SOURCE HealthPrize Technologies
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. U.S. Physician Survey: Stents by Brand, Length, Diameter, Type and Coating 2012
2. Survey: Hospital Executives Nationwide Facing Operating Room Case Volume Increases, Seeking Greater Efficiency through Healthcare Information Technology (HIT)
3. Survey: Medicare Beneficiaries Oppose Mandatory Mail Drug Plans
4. Sunshine Act Survey: More Than 50% of Physicians Unprepared
5. Back to School Ideas: Vaccines for Kids Could Hurt Rather Than Help Fight Disease
6. MedVantx MedStart™ Solves Problem Highlighted in Study Published in Journal of the American Board of Family Medicine - Expired Medications in Physician Office Sample Closets
7. Michael Epstein joins MedSpan Research as Director, Research Services
8. Parents numb to misuse of narcotic pain meds by youth, new poll shows
9. NEW POLL: Tennessee Voters Strongly Oppose Making Popular Cold and Allergy Meds Prescription Only
10. Power Wheelchairs Supplier Highlights Upcoming Changes to Medicare Competitive Bidding Program
11. The Essential Guide to Prescription Drugs, 12 Top Meds for 2012 available!
Post Your Comments:
(Date:6/24/2016)... , June 24, 2016  Collagen Matrix, ... design, development and manufacturing of collagen and mineral ... announced today that Bill Messer has ... Marketing to further leverage the growing portfolio of ... devices. Bill joins the Collagen Matrix ...
(Date:6/24/2016)... Va. , June 24, 2016 The ... set of recommendations that would allow biopharmaceutical ... (HCEI) with entities that make formulary and coverage decisions, ... the "value" of new medicines. The recommendations ... does not appear on the drug label, a prohibition ...
(Date:6/24/2016)... 24, 2016   Pulmatrix, Inc ., (NASDAQ: ... inhaled drugs, announced today that it was added to ... its comprehensive set of U.S. and global equity ... an important milestone for Pulmatrix," said Chief Executive Officer ... of our progress in developing drugs for crucial unmet ...
Breaking Medicine Technology:
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the American ... Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. ... including advance care planning, healthcare costs and patient and family engagement. , AIR ...
(Date:6/25/2016)... ... , ... First Choice Emergency Room , the largest network of independent ... Director of its new Mesquite-Samuell Farm facility. , “We are pleased to announce ... Dr. James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , ...
(Date:6/25/2016)... ... 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether it’s ... setting the bar too high can result in disappointment, perhaps even self-loathing. However, those ... goal. , Research from reveals that behind the tendency to ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was ... his family verbally and physically. , “When something upset him, he couldn’t control his emotions,” ... He would throw rocks at my other children and say he was going to kill ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San ... Society and the Road To Recovery® program to drive cancer patients to and from ... adults to ensure the highest quality of life and ongoing independence. Getting to ...
Breaking Medicine News(10 mins):