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New Survey: 'I'd Rather Take out the Trash than Take My Meds'
Date:5/7/2013

NORWALK, Conn., May 7, 2013 /PRNewswire/ -- America has a serious drug problem, but it's not the one you think. A new survey commissioned by HealthPrize Technologies, a digital health company, found that 47 percent of people would rather take out the trash than take their prescribed medications, demonstrating how strongly Americans dislike taking their meds. More than a quarter of people (27 percent) would rather get a shot than take their prescribed medication and 10 percent would rather have a cavity filled.

Each year, 125,000 deaths in the U.S. are linked to people who don't follow their medication prescriptions.1 And at a time when medical costs are soaring, people's failure to take their medications as prescribed leads to $290 billion in "otherwise avoidable medical spending" in the U.S. annually.2 Even people with serious conditions like cancer, heart disease and organ transplants often fail to take their medications as prescribed by their doctors – a phenomenon known as "medication non-adherence."

"Taking medication is a daily reminder of your illness and your status as a 'patient' so it's a negative experience that people instinctively want to avoid," said Dr. Katrina Firlik , cofounder and chief medical officer of HealthPrize.  "Psychologically, people tend to prefer actions that offer short-term benefits but most chronic medications provide no short-term benefits -- only short-term annoyances. So people may skip taking or stop refilling their medication altogether even if the long-term risks to their health are enormous. That's the reality of medication non-adherence that needs to be addressed."

The survey found surprising reasons for people's decisions not to follow their doctor's orders. Some people (25 percent) said taking thei
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SOURCE HealthPrize Technologies
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