Navigation Links
New Study Outlines how Pharmaceutical Industry Can Boost Performance through Social Media Listening Programs
Date:12/12/2015

CHAPEL HILL, N.C., Dec. 11, 2015 /PRNewswire/ -- Online disease state discussions among patients, physicians, caregivers and other key customer groups is flourishing across both established and emerging online channels. Recognizing the potential value of these online discussions, savvy healthcare companies have launched innovative Social Media Listening programs to capture critical market insights.

Best Practices, LLC conducted this benchmarking study to help healthcare companies improve their Social Media Listening (SML) programs to capture maximum patient and market insights while maintaining strict compliance. The study also examines how organizations approach approval of Social Media Listening programs and handle adverse event reporting.

The 56-page report, "Pharma Social Media Listening: Benchmarking Innovative Practices in the Healthcare Industry," produced reliable industry insights around listening tactics and goals, benefits and drawbacks, and program approval processes.

The study found that listening programs tend to be led by one of two groups: Market Research (at 58% of benchmark companies) or Digital / Social (42%). At Large Pharma organizations, the SML program is almost always led by the Market Research function, while Digital teams often handle Listening at smaller companies in the healthcare sector.

The research project also found that many companies allow worries about adverse events reporting to prevent them from forging ahead with social listening programs. Strong SML programs, however, afford a slew of benefits, such rapid insights into patient adherence, brand awareness & sentiment, product misinformation levels, and thought leader sentiment. Study participants said to reap listening benefits, companies must thoroughly train – but ultimately trust – their vendors on reporting protocol adherence.

Market Research, Digital/Social, and other Marketing leaders can use this research to enhance their SML programs and evaluate how their programs stack up against industry averages and trends.

Key topics addressed in this report include:

  • High-Performing Social Media Listening Programs
  • Program Governance & Ownership
  • Websites Monitored
  • Data Types Gathered
  • Evaluating Program Benefits
  • Use of Outsourcing & 3rd-party Vendors
  • Gaining Social Media Listening Approval
  • Adverse Events Management & Compliance
  • Innovative Strategies and Tactics

The research is based on data from 15 Digital & Social Marketing and Market Research leaders at 15 large global healthcare organizations. Deep-dive interviews captured qualitative insights.

To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/rr1399.htm.

For related research, visit our Best Practices, LLC Web site at http://www.best-in-class.com/.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

 


'/>"/>
SOURCE Best Practices, LLC
Copyright©2015 PR Newswire.
All rights reserved


Related medicine technology :

1. Study Shows Safety of BioPharmX Topical Formulation
2. Isis Pharmaceuticals Announces Initiation of Phase 1/2 Clinical Study of ISIS-SOD1 Rx in Patients With ALS
3. Stimulating Vagus Nerve Prevents Blood Loss Following Surgery, Battlefield Injuries, Feinstein Institute Study Shows
4. Relmada Therapeutics Announces Positive Topline Results for Proof-of-Concept Study with BuTab
5. World Nitric Oxide Therapeutics, Markets and Companies Study 2015-2019 & 2024
6. Celimmune Co-Authors Study Demonstrating Gluten Peptides in Urine Correlate with Mucosal Damage in Celiac Disease
7. Global Transdermal Drug Delivery Market Study 2016 - Technologies, Markets, and Companies Projections to 2024
8. VolitionRx Demonstrates More Than 90% Accuracy for Colorectal Cancer NuQ(R) Blood Test in Completed Prospective Study
9. New Phase III Study of Nintedanib in People with Systemic Sclerosis and Lung Fibrosis Launched
10. Atox Bio Enrolls First Patient in Phase 3 Study of Potential Treatment for Necrotizing Soft Tissue Infection (Flesh Eating Bacteria)
11. Novartis drug PKC412 (midostaurin) improves overall survival by 23% in global Phase III study of AML patients with FLT3 mutations
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/30/2021)... ... March 29, 2021 , ... The University of Texas Health Science Center ... San Antonio Multispecialty and Research Hospital, a destination center for research and treatment of ... In a nod to the COVID-19 pandemic, the ceremony was held virtually. , William ...
(Date:3/30/2021)... ... March 29, 2021 , ... Iora Health ... primary care, has partnered with Devoted Health , one of the fastest-growing ... across Maricopa County and provides seniors with the highest-quality care and experience possible, ...
(Date:3/30/2021)... CITY (PRWEB) , ... March 29, 2021 , ... ... has joined the Vaccine Credential Initiative (VCI), a group bringing together leading health ... record of vaccination status, based on open, interoperable standards. By joining the VCI ...
Breaking Medicine Technology:
(Date:3/30/2021)... , ... March 29, 2021 , ... ... the 21st Century , A Virtual Workshop Presented by WCG FDAnews and Cerulean ... 4:30 pm EDT, https://wcg.swoogo.com/modern-sop-and-quality-systems , Are one’s SOPs written for the ...
(Date:3/30/2021)... ... March 29, 2021 , ... According to data released ... reproductive age (13-44) in need of publicly funded contraception live in counties impacted by ... Colorado’s 64 counties have lost some of their Title X resources. , The ...
(Date:3/30/2021)... ... March 29, 2021 , ... Health Literacy Innovations (HLI), a ... confusion due to low health literacy today announces a new partnership with the ... work with ACAP’s member Safety Net Health Plans, those that provide comprehensive health ...
(Date:3/30/2021)... ... ... Dr. Colin Campbell is proud to announce the 1 year anniversary in their new state ... internal medicine and is a primary care specialist who has been practicing for 23 years. ... keep South Jersey healthy one patient at a time. , “Over the past year, Dr. ...
(Date:3/30/2021)... ... March 30, 2021 , ... The COVID-19 ... and survivors; their families; and their caregivers. Crossroads4Hope is addressing the needs of ... emotional support system, MyGo2Support, which meets needs of people impacted by cancer, no ...
Breaking Medicine News(10 mins):