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New Study Explores Medical Affairs Capabilities in Mature and High-Growth Markets

CHAPEL HILL, N.C., Aug. 23, 2013 /PRNewswire/ -- High-performing pharmaceutical and medical device companies are continually adjusting their Medical Affairs structures to cope with industry and market changes. As the global healthcare landscape continues to expand, Medical Affairs executives must build and maintain strong relationships with physicians and other key members of the medical community across the ever-growing worldwide marketplace.   

A new study by leading research and consulting firm Best Practices, LLC examines critical Medical Affairs capabilities in not only mature markets, but also emerging markets and India in particular. Medical Affairs has grown into a global function, especially in India where 89 percent of the companies that participated in the research study have established dedicated Medical Affairs groups in their organization.

To address the needs of Medical Affairs leaders in mature markets as well as developing markets, the study, "Building Best-in-Class Medical Affairs Capabilities In India- A Case Study For High-Growth Emerging Markets," provides executives with need-to-know comparative metrics, executive insights and best practices from Medical Affairs leaders throughout the healthcare industry.

Key topics addressed in the report will:

  • Illustrate How Leading Global and Indian Pharma & Medical Device Companies Structure & Organize Their Medical Affairs Functions Based On Industry & Market Changes
  • Identify Trends Expected To Impact The Allocation Of Resources Across Different Medical Affairs Functions.
  • Analyze How Regulatory Requirements Are Internalized And Managed By Medical Affairs.
  • Describe The Success Factors And Top Current Challenges Regarding Global & Indian Medical Affairs.
  • Identify What Percentage Of Medical Affairs Budget Leading Companies Allocate To Outsourcing.
  • Trace How Successful Medical Affairs Organizations Work Cross-Functionally To Enhance Effectiveness.

This benchmarking research drew participation from 68 Medical Affairs leaders at 50 top pharmaceutical and medical device companies across mature global markets. In addition, the study presents a segment from India-based organizations.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251, or visit our website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC
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