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New Study Examines the Evolving Role of Medical Science Liaisons in the Medical Device Sector

CHAPEL HILL, N.C., March 2, 2012 /PRNewswire/ -- Medical Science Liaisons (MSLs) have become a key link between the medical device industry and critical stakeholders such as thought leaders that drive marketplace success. And the role of MSLs - also called medical specialists - will grow even more in the coming years as the device industry turns to them to build relationships across a diverse set of customers.

Given the expanding role of MSLs, it's critical for organizations to continually improve their MSLs group's activities and services to ensure they are creating value for diverse customer groups. To meet this need, Best Practices, LLC conducted a comprehensive research study of the structure, management and services that are hallmarks of successful MSL groups within device organizations.

"Medical Science Liaison Services Excellence: Generating Value for Diverse Customer Groups within the Medical Device Industry" provides benchmarks and insights across the many services and stakeholders that MSLs are involved with as part of their growing responsibilities at device organizations.

For instance, 75 percent of research participants believe that internal managed care groups will be users of MSL support services in the next two years. Thus, MSLs will need to understand how payer groups work and how best to serve internal constituents working with them. Currently, only about 25 percent of device companies regularly support internal payer groups, according to the research.

Study topics include:

  • Key Opinion Leaders Management
  • MSL Internal Services and Activities
  • MSL Services and Payer Education and Support
  • MSL Services and Hospital/Health Care Access
  • Emerging Trends and Mitigating Risks
  • MSL Services and Physician Education
  • MSL Services and Patient Education and Advocacy Support
  • MSL Group Structure and Oversight
  • MSL Activities Throughout Lifecycle

This 77-page study is based on research and information provided by eight medical device executives from eight companies.

Specifically, this primary research delivers valuable insights into the structure and overall organization of Medical Science Liaisons Services, including geographic span, oversight responsibility and services provided to various customer segments. The study offers powerful insights that device companies can use to effectively organize and deploy MSLs.

To learn more about this report, download a complimentary report excerpt at For related research, visit our Best Practices, LLC Web site at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
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