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New Report Puts Spotlight on Epidemic of Painkiller Abuse and Need for Patient Education and Resources
Date:11/10/2011

RICHMOND, Va., Nov. 10, 2011 /PRNewswire/ -- In response to a report recently issued by the Centers for Disease Control and Prevention (CDC) about the rising death toll from prescription painkiller overdose, Reckitt Benckiser Pharmaceuticals Inc. is encouraging individuals affected by painkiller dependence to learn more about the disease of addiction, available options and the importance of getting treatment by visiting www.TurnToHelp.com.

The new CDC report showed that overdose deaths from prescription painkillers such as Vicodin® and OxyContin® now exceeds the number of deaths from heroin and cocaine combined. In fact, the report revealed that on average more than 40 people die each day from overdoses of prescription painkillers representing an annual death toll of more than 15,000 people in the United States.

"Too often I see patients who are reluctant to address their addiction because of fear or embarrassment, without realizing that there are options beyond the traditional rehabilitation facilities and public clinics," said Mark Kraus, Addiction Medicine Specialist and Diplomat of the American Board of Addiction Medicine.  "People dependent on painkillers need to know that treatment can be a private and personalized experience with a physician, who is trained to address an individual's needs."    

Prescription painkiller addiction is a chronic disease. It is not a failure of personal will – a common misconception.  Earlier this year, American Society of Addiction Medicine (ASAM) defined addiction as a chronic brain disorder and not simply a behavioral problem. Currently there are options available in the privacy of a physician's office that are proven to work in conjunction with counseling to help mitigate the unpleasant symptoms experienced by many patients who are working to overcome their dependence.

"Seeking treatment for painkiller dependence can b
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SOURCE Reckitt Benckiser Pharmaceuticals
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