Navigation Links
New Report Puts Spotlight on Epidemic of Painkiller Abuse and Need for Patient Education and Resources

RICHMOND, Va., Nov. 10, 2011 /PRNewswire/ -- In response to a report recently issued by the Centers for Disease Control and Prevention (CDC) about the rising death toll from prescription painkiller overdose, Reckitt Benckiser Pharmaceuticals Inc. is encouraging individuals affected by painkiller dependence to learn more about the disease of addiction, available options and the importance of getting treatment by visiting

The new CDC report showed that overdose deaths from prescription painkillers such as Vicodin® and OxyContin® now exceeds the number of deaths from heroin and cocaine combined. In fact, the report revealed that on average more than 40 people die each day from overdoses of prescription painkillers representing an annual death toll of more than 15,000 people in the United States.

"Too often I see patients who are reluctant to address their addiction because of fear or embarrassment, without realizing that there are options beyond the traditional rehabilitation facilities and public clinics," said Mark Kraus, Addiction Medicine Specialist and Diplomat of the American Board of Addiction Medicine.  "People dependent on painkillers need to know that treatment can be a private and personalized experience with a physician, who is trained to address an individual's needs."    

Prescription painkiller addiction is a chronic disease. It is not a failure of personal will – a common misconception.  Earlier this year, American Society of Addiction Medicine (ASAM) defined addiction as a chronic brain disorder and not simply a behavioral problem. Currently there are options available in the privacy of a physician's office that are proven to work in conjunction with counseling to help mitigate the unpleasant symptoms experienced by many patients who are working to overcome their dependence.

"Seeking treatment for painkiller dependence can be daunting in part because of misinformation and/or misperceptions about what treatment entails," said Gary Phillips, M.D., President of Reckitt Benckiser Pharmaceuticals, North America. "The truth is that there is a spectrum of options and resources available to people that they may not be aware of, which is why it's important to take that first step and talk to a qualified doctor and get the facts."  

To support people facing addiction to painkillers, the Reckitt Benckiser Pharmaceuticals web site,, offers a simple screening tool to help those at risk recognize if they or a loved one may be addicted and includes a physician finder to identify a local doctor who is specially trained in treating people with addiction to painkillers.

About Reckitt Benckiser Pharmaceuticals

Reckitt Benckiser Pharmaceuticals is a specialty pharmaceutical company committed to expanding access to medical therapies for patients suffering from the chronic, relapsing brain disease of opioid dependence. The company manufactures and markets treatments for opioid dependence. Reckitt Benckiser Pharmaceuticals is a wholly-owned subsidiary of Reckitt Benckiser Group plc, a global company publicly traded on the UK stock exchange.

SOURCE Reckitt Benckiser Pharmaceuticals
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. VirtualScopics Reports 3rd Quarter 2011 Results; YTD Revenues Rise 9%
2. Sanofi and Regeneron Report Positive Preliminary Phase 2 Program Results for Anti-PCSK9 Antibody in Hypercholesterolemia
3. PDI Reports 2011 Third Quarter Financial Results
4. Emdeon Reports Third Quarter 2011 Results
5. China Kanghui Holdings Reports Third Quarter 2011 Financial Results
6. diaDexus, Inc. Reports 38% Year-Over-Year Revenue Growth for 2011 Third Quarter
7. Misonix Reports a 14.8% Increase in Revenue for the First Quarter Fiscal 2012 Financial Results
8. Vermillion Reports Results for Third Quarter 2011
9. Unigene Reports Third Quarter 2011 Financial Results
10. Sinovac Reports Positive Preliminary Phase II Clinical Trial Results for EV71 Vaccine Against Hand, Foot and Mouth Disease
11. GenVec Reports Third Quarter 2011 Financial Results
Post Your Comments:
(Date:11/25/2015)... 2015  The total global healthcare industry is expected to ... Latin America has the highest projected growth ... Japan ), is second with growth projected at ... increased healthcare expenditure. In 2013-2014, total government funded healthcare was ... 2008-2009 to 41.2% in 2013-2014. In real terms, out of ...
(Date:11/25/2015)...  The American Academy of Pediatrics (AAP), American ... March of Dimes cheered today,s signature into law ... of 2015 (S.799), which takes much-needed strides ... to drugs, such as opioids, and to improve ... organizations have worked together leading advocacy efforts for ...
(Date:11/25/2015)... , Nov. 25, 2015 AAIPharma ... planned investment of at least $15.8  Million to ... Wilmington, NC . The expansion will ... to meet the growing demands of the pharmaceutical ... site expansion will provide up to 40,000 ...
Breaking Medicine Technology:
(Date:11/25/2015)... ... 2015 , ... The holiday season is jam-packed with family ... of attendees is of the utmost importance. Whether you are cooking at home ... recipes a try this holiday season. , Turkey Croquettes ,     Ingredients: ...
(Date:11/25/2015)... ... November 26, 2015 , ... Ministers, senior government and ... Pan African Centres of Excellence, and public R&D institutions, civil societies and other ... of the 5th African Network for Drugs and Diagnostics Innovation, ANDI, Stakeholders Meeting. ...
(Date:11/25/2015)... ... , ... Dental professionals who would like to become more proficient on their ... Mark Iacobelli’s Advanced Implant Mentoring (AIM) CE course. Courses will be held on December ... of Advanced Implant Mentoring (AIM), Dr. Iacobelli and Dr. D’Orazio are proud to announce ...
(Date:11/25/2015)... ... ... Smiles by Stevens is pleased to announce the addition of Botox® for the ... of the benefits of Botox® in the treatment of moderate facial wrinkling, few have ... pain as a result of Jaw Tension, TMJ (temporo-mandibular joint) disorder, and Bruxism (the ...
(Date:11/25/2015)... PITTSBURGH, PA (PRWEB) , ... November 25, 2015 , ... ... rain,” said an inventor, from Bronx, N.Y. “I thought there had to be a ... She invented the PROTECTOR. , The PROTECTOR enables disabled individuals to safely travel during ...
Breaking Medicine News(10 mins):