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New Product Planning Plays a Critical Role for Future Research & Development Success
Date:7/19/2010

CHAPEL HILL, N.C., July 19 /PRNewswire/ -- New Product Planning (NPP) groups will be a critical component for focusing new product development and optimizing product portfolios. The expected reigning in of research and development costs for biopharmaceutical companies, coupled with anemic pipelines, opens the door for NPP groups to have a growing impact in aligning scientific and commercial interests, prioritizing R&D resources and helping to drive an integrated view of development projects.

"The New Product Planning function will likely evolve from a strategic consultative role to one that's tightly tied to the success of a development compound and franchise strategy," one executive sums up during an in-depth interview.

"Driving Growth Through Planning, Structure and Activities: Best Practices in Pharmaceutical New Product Planning," a report derived from primary research conducted by Best Practices, LLC, identifies the structure and roles of NPP groups as well as the full set of activities that NPP groups perform across the development cycle.

Download a complimentary white paper at http://www3.best-in-class.com/rr1011.htm that includes selected best practices drawn from extensive primary research with 27 managers and executives from 25 leading companies, including Abbott, Allergan, Amgen, Daiichi Sankyo, Merck, Nova
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SOURCE Best Practices, LLC
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