Navigation Links
New PSA Campaign to Promote Awareness and Management of Diabetes
Date:10/4/2011

RESTON, Va., Oct. 4, 2011 /PRNewswire/ -- The Entertainment Industries Council, Inc. (EIC), a non-profit organization that deals with important health and social issues, and Novo Nordisk, a world leader in diabetes care, have partnered with Stephen Wallem on a diabetes campaign entitled Picture This: Diabetes to increase awareness and to encourage better management of the disease. A new TV PSA featuring the actor is a central focus of the campaign and is currently being distributed to broadcast stations and cable outlets throughout the country, as well as to online media.

For downloadable assets go to: http://newsinfusion.com/events/diabetes-PSA

Diabetes, a growing epidemic that affects over 26 million Americans, is a serious health condition that if left untreated, can result in adverse health outcomes. According to the CDC, 7 million diabetics are undiagnosed. In addition to the health implications, diabetes is also an economic burden, currently estimated at a total cost of $218 billion, one of the costliest diseases in America.

Stephen Wallem is both a person living with non-preventable Type 1 diabetes and an actor portraying a character with diabetes on the Showtime television series Nurse Jackie. He has enthusiastically joined the diabetes campaign in hopes that his compelling personal story will reach a greater audience.

The PSAs are part of a larger initiative to involve national and local media in a dialogue that informs the public about diabetes.

About Entertainment Industries Council

EIC, a non-profit organization, was founded in 1983 by leaders of the entertainment industry to bring the power of the industry to bear on communication about health and social issues. The organization is considered to be the chief pioneer of entertainment advocacy outreach and one of the premiere success stories in the field of entertainment education and information resources for entertainment creators. EIC also produces the simulcast national television special PRISM Awards Showcase which addresses accurate portrayals of substance abuse and mental illness: prevention treatment and recovery.

For more information, visit www.eiconline.org or www.prismawards.com.

About Novo Nordisk

Headquartered in Denmark, Novo Nordisk is a global healthcare company with 87 years of innovation and leadership in diabetes care. The company also has leading positions within hemophilia care, growth hormone therapy and hormone replacement therapy. For more information, visit novonordisk-us.com.


'/>"/>
SOURCE The Entertainment Industries Council, Inc. (EIC)
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. CVS/pharmacy Continues Digital "MoneyTrashers" Campaign, Enlists Shoppers to Pledge to "Stop Money Trashing"
2. Elsevier Supports International Medical Corps Through Act to Save a Life Campaign
3. DeviceSpace Campaign Features Medical Device and Diagnostics Companies
4. American Pain Foundation Launches New Educational Campaign, "Explain Your Pain," to Help Hispanic Americans Better Understand Chronic Pain and Pain Management
5. Boston Scientific to Donate $1 Million to ASGEs IT & T Capital Campaign to Build a New State-of-the-Art GI Training Center
6. Kinerase® Introduces "Change Your Skin, Change Your Life" Charity Campaign
7. HCB Health Wins Manny Award for Best Medical Device Campaign
8. Former NBA Star Allan Houston Joins "Apply Yourself!" Campaign to Raise Awareness of Osteoarthritis Hand and Knee Pain
9. Eli Lilly and Company Invests $2.5 Million to Launch The Mind Trusts Grow What Works Campaign
10. Tulsa Shock Guard Andrea Riley and NBA Legend Bob Lanier Join Vaccines for Teens Educational Campaign to Urge Local Teens to Take Their Best Shot at Health
11. STAAR Surgical Launches Second Phase of Visian ICL Direct-to-Consumer Advertising Campaign
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/28/2017)... , July 28, 2017 EnvoyHealth, a Diplomat company, ... a program for CleverCap LITE, a technology designed to ... to deliver innovative health technology solutions and services that ... CleverCap LITE offers medication monitoring ... bottle cover: Records ...
(Date:7/27/2017)... -- West Pharmaceutical Services, Inc. (NYSE: WST ) ... and updated financial guidance for the full-year 2017. ... Reported net sales of $397.6 million, a ... sales at constant currency (organic) grew by 3.9%. ... to $0.60 in the prior-year quarter. Second-quarter 2017 adjusted ...
(Date:7/26/2017)... Aesthetics, a leading medical aesthetic clinic in Singapore ... skin conditions from the inside. The natural process of ... skin becomes more transparent due to the thinning of the epidermis. Over ... the sun contributes to aging skin, causing age spots and other ... ...
Breaking Medicine Technology:
(Date:8/18/2017)... ... August 18, 2017 , ... Hernandez Insurance Agencies, ... communities throughout the greater DC region, is inaugurating a “New Leash On Life” ... animals and training them to be companions for veterans in need. , The ...
(Date:8/18/2017)... ... 18, 2017 , ... Moore Insurance, a Houston area agency ... is launching a regional charity effort to provide publicity assistance and generate donations ... Tumor Foundation (PBTF) has raised nearly $30 million in donations that has been ...
(Date:8/18/2017)... ... August 18, 2017 , ... The Brian Gifford Agency, an Indiana-based firm providing ... support of Campagna Academy in a charity drive to provide for at-risk children and ... Indiana,” Campagna Academy is a nonprofit organization that has offered critical programs to at-risk ...
(Date:8/18/2017)... ... August 18, 2017 , ... The Golseth Agency, a Texas based insurance ... is spearheading a regional charity campaign organized to provide support to Christina Upchurch and ... this year, Christina and her children returned from out of town to find her ...
(Date:8/18/2017)... (PRWEB) , ... August 18, 2017 , ... ... of highly trained practitioners specializing in bioidentical hormone replacement therapy and integrative medicine, ... hormone imbalance and conditions of aging, such as menopause, andropause, thyroid disorder and ...
Breaking Medicine News(10 mins):