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New Online Tool Helps Moms Prepare for Breastfeeding Success
Date:4/30/2013

MCHENRY, Ill., April 30, 2013 /PRNewswire/ -- Waiting for a new baby's arrival is an exciting time, with expectant parents eager for information and plenty of time on their hands (before late night feedings and diaper changes consume them post-delivery).  That's why Medela is bringing breastfeeding education to moms-to-be with the launch of its online education program, Medela Breastfeeding University. Developed by healthcare professionals and based on Medela's wide range of breastfeeding research, Medela Breastfeeding University will walk moms through what to expect during pregnancy as well as how to initiate breastfeeding at the hospital, transition to home and work, and advocate for herself and her baby.

The American Academy of Pediatrics recommends that infants breastfeed until 12 months. i In the United States, about 76.9 percent of mothers will initiate breastfeeding, but only 25.5 percent will be breastfeeding at 1 year. ii

"There is so much to think about when you are expecting a baby," said Carolin Archibald , president of Medela, Inc. "The Affordable Care Act now provides breastpumps to moms, but prenatal education is key to setting expectations and helping mom understand what tools and support she should seek during her breastfeeding experience.  We want to help moms succeed by ensuring they receive breastfeeding education, even if they can't make it to a local class."

The course is comprised of 10 segments (7-12 min each) which cover how breastfeeding works, the benefits, potential obstacles, what to expect at the hospital, how to transition home, how to transition to work, what to do if the baby is in the NICU, and how to know if your baby is getting enough milk.  It also includes information for fathers and grandparents
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SOURCE Medela
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