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New MotiveQuest Advisory Board Adds Deeper Marketing Expertise

CHICAGO, Aug. 2, 2013 /PRNewswire-iReach/ -- Social Market Research firm MotiveQuest has named some new board advisors, with extensive experience in consumer and online marketing, to guide the firm as it meets customers' needs for meaningful online data and insights.  With board support, MotiveQuest will continue to develop opportunities for corporate customers to gain a greater understanding of their category, find new opportunities and increase their brand equity.


The new advisors will join existing, 10 year, advisory board member Alan Brown, the former Chief Marketing Officer of and Nuveen; also is a board member of Janus funds and advises Black Creek Capital.

The new board members are:

  • Thomas F. O'Toole – SVP, Marketing and Loyalty and President, MileagePlus at United Airlines; he is the former Chief Marketing Officer at Hyatt Hotels Corporation
  • Mohan Sawhney – McCormick Tribune Foundation Clinical Professor of Technology at Northwestern University's Kellogg School of Management.  Mohan is an expert on innovation and consults with leading businesses including Facebook, Google and Microsoft
  • Mark Achler – A serial entrepreneur, venture capitalist and former SVP Strategy, Innovation & New Business at Redbox; prior to Redbox he was with Apple, IBM SPSS, the Whitewater Group, Kinesoft, Kettle Partners and Emmi.

"There are thousands of companies trying to analyze social data these days," says David Rabjohns, CEO of MotiveQuest, "yet much of the output is poor.  The key for actionable insights is to stay focused on high quality data and analytics. With our advisors' input we will be even better positioned to give our clients relevant, best in class customer insights that can drive their business results."

Social Market Research is a segment of market research that helps companies understand their market by uncovering profound insights from big social media data. The category is poised to improve the outlook for the slowing market research industry because it is based on listening to consumers' unfiltered, authentic conversations on a wide breadth of social media platforms. The data, analysis and insights give brands a more in depth perspective on the marketplace, so they can adapt, outmaneuver competitors, and improve their marketing and sales performance.

About MotiveQuest

MotiveQuest exemplifies how market research is done in the 21st century.  With a combination of proprietary technology and skilled analysts, this Social Market Research firm delivers fast, accurate insights, so brands can make informed decisions about their future.  The company's methodology, known as Online Anthropology, is based on passively listening to custom harvested social media conversations, so businesses can answer key questions about consumers' motivations.  With a top flight list of Fortune 500 clients, MotiveQuest and its suite of solutions are revolutionizing the way businesses collect and use social data.

Media Contact: Zack Nippert, MotiveQuest, 917-399-9273,

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