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New MotiveQuest Advisory Board Adds Deeper Marketing Expertise
Date:8/2/2013

CHICAGO, Aug. 2, 2013 /PRNewswire-iReach/ -- Social Market Research firm MotiveQuest has named some new board advisors, with extensive experience in consumer and online marketing, to guide the firm as it meets customers' needs for meaningful online data and insights.  With board support, MotiveQuest will continue to develop opportunities for corporate customers to gain a greater understanding of their category, find new opportunities and increase their brand equity.

(Photo: http://photos.prnewswire.com/prnh/20130802/MN57644)

The new advisors will join existing, 10 year, advisory board member Alan Brown, the former Chief Marketing Officer of Amazon.com and Nuveen; also is a board member of Janus funds and advises Black Creek Capital.

The new board members are:

  • Thomas F. O'Toole – SVP, Marketing and Loyalty and President, MileagePlus at United Airlines; he is the former Chief Marketing Officer at Hyatt Hotels Corporation
  • Mohan Sawhney – McCormick Tribune Foundation Clinical Professor of Technology at Northwestern University's Kellogg School of Management.  Mohan is an expert on innovation and consults with leading businesses including Facebook, Google and Microsoft
  • Mark Achler – A serial entrepreneur, venture capitalist and former SVP Strategy, Innovation & New Business at Redbox; prior to Redbox he was with Apple, IBM SPSS, the Whitewater Group, Kinesoft, Kettle Partners and Emmi.

"There are thousands of companies trying to analyze social data these days," says David Rabjohns, CEO of MotiveQuest, "yet much of the output is poor.  The key for actiona
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SOURCE MotiveQuest
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