Navigation Links
New MotiveQuest Advisory Board Adds Deeper Marketing Expertise

CHICAGO, Aug. 2, 2013 /PRNewswire-iReach/ -- Social Market Research firm MotiveQuest has named some new board advisors, with extensive experience in consumer and online marketing, to guide the firm as it meets customers' needs for meaningful online data and insights.  With board support, MotiveQuest will continue to develop opportunities for corporate customers to gain a greater understanding of their category, find new opportunities and increase their brand equity.


The new advisors will join existing, 10 year, advisory board member Alan Brown, the former Chief Marketing Officer of and Nuveen; also is a board member of Janus funds and advises Black Creek Capital.

The new board members are:

  • Thomas F. O'Toole – SVP, Marketing and Loyalty and President, MileagePlus at United Airlines; he is the former Chief Marketing Officer at Hyatt Hotels Corporation
  • Mohan Sawhney – McCormick Tribune Foundation Clinical Professor of Technology at Northwestern University's Kellogg School of Management.  Mohan is an expert on innovation and consults with leading businesses including Facebook, Google and Microsoft
  • Mark Achler – A serial entrepreneur, venture capitalist and former SVP Strategy, Innovation & New Business at Redbox; prior to Redbox he was with Apple, IBM SPSS, the Whitewater Group, Kinesoft, Kettle Partners and Emmi.

"There are thousands of companies trying to analyze social data these days," says David Rabjohns, CEO of MotiveQuest, "yet much of the output is poor.  The key for actionable insights is to stay focused on high quality data and analytics. With our advisors' input we will be even better positioned to give our clients relevant, best in class customer insights that can drive their business results."

Social Market Research is a segment of market research that helps companies understand their market by uncovering profound insights from big social media data. The category is poised to improve the outlook for the slowing market research industry because it is based on listening to consumers' unfiltered, authentic conversations on a wide breadth of social media platforms. The data, analysis and insights give brands a more in depth perspective on the marketplace, so they can adapt, outmaneuver competitors, and improve their marketing and sales performance.

About MotiveQuest

MotiveQuest exemplifies how market research is done in the 21st century.  With a combination of proprietary technology and skilled analysts, this Social Market Research firm delivers fast, accurate insights, so brands can make informed decisions about their future.  The company's methodology, known as Online Anthropology, is based on passively listening to custom harvested social media conversations, so businesses can answer key questions about consumers' motivations.  With a top flight list of Fortune 500 clients, MotiveQuest and its suite of solutions are revolutionizing the way businesses collect and use social data.

Media Contact: Zack Nippert, MotiveQuest, 917-399-9273,

News distributed by PR Newswire iReach:

SOURCE MotiveQuest
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Advanced Prenatal Therapeutics Appoints Dr. Nihar Nayak to its Scientific Advisory Board
2. BioDrain Announces Medical Advisory Board Comprised of Top Doctors and Healthcare Executive
3. Distinguished Cancer Investigator, Daniel Von Hoff, M.D., to Lead Cell Therapeutics Scientific Advisory Board
4. BioLife Solutions Announces the Addition of Robert Preti, Ph.D. to its Scientific Advisory Board
5. BME Expands Surgeon Advisory Board
6. TeamHealth Medical Call Center Forms Clinical Advisory Committee
7. CueScript Becomes VUCAHealth, Announces Advisory Board
8. SMaRT Therapeutics Announces Appointment of Dr. John H. Abeles to the Advisory Board
9. Blue Belt Technologies Announces Formation of Hip Scientific Advisory Board for Development of Next NavioPFS Application for Femoroacetabular Impingement
10. Parent Project Muscular Dystrophy and Expert Advisory Committee Releases Putting Patients First
11. HCV clinical trial application submitted to Recombinant DNA Advisory Committee (RAC)
Post Your Comments:
(Date:10/2/2017)... Mich. , Oct. 2, 2017 Diplomat ... 8th Day Software and Consulting, LLC , and ... 8th Day Software, based in Tennessee ... LLC. 8th Day expands EnvoyHealth,s service offerings for health ... development. "In an ...
(Date:10/2/2017)... 2017  AllianceRx Walgreens Prime, the combined central specialty ... pharmacy benefit manager Prime Therapeutics LLC (Prime), today officially ... the unveiling of new signage at its headquarters in ... at a few other company-owned facilities across the country. ... some of whom will begin to see the AllianceRx ...
(Date:10/2/2017)... 2, 2017 The Rebound mobile app is poised ... reverse the tide of prescription drug addiction. The app empowers ... intake and stepping down their dosage in a safe, controlled ... December 2017; the first 100,000 people to sign up will ... ...
Breaking Medicine Technology:
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network for professional women, ... towards gender equality at their inaugural Summit in New York City in June. The ... social audience of over 3 million. To watch the Mobilize Women video, click ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to ... to save lost souls in the Philippines. “The Journey: From the Mountains to the ... teacher of the Bible. She has taught all ages and currently teaches a class ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... the demand of today’s consumer and regulatory authorities worldwide. From Children’s to Adults ... tested to meet the highest standard. , These products are also: Gluten ...
(Date:10/12/2017)... ... October 12, 2017 , ... Dr. Parsa Mohebi, the ... medical article to the newly revamped Cosmetic Town journal section, featuring ... transplant procedure known as Follicular Unit Extraction (FUE). , Dr. Mohebi ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... first interactive health literacy software tool, and the Cancer Patient Education Network (CPEN), ... patient education, today announce a new strategic alliance. , As CPEN’s strategic ...
Breaking Medicine News(10 mins):