Navigation Links
New Medical Device Study Offers Key Marketing Budget and Staffing Metrics to Promote Effective Use of Resources
Date:6/8/2012

CHAPEL HILL, N.C., June 8, 2012 /PRNewswire/ -- Marketing groups are a key driver for marketplace success in the medical device sector. Yet creating a comprehensive marketing plan for medical device products has become increasingly difficult because of a stringent regulatory environment and competitive challenges.

In this setting, marketing groups count on their own internal effectiveness and efficiency to remain productive. Thus it's important for medical device marketing groups to optimize their monetary and staffing resources to be effective.

Research and consulting firm Best Practices, LLC recently published a new report - "Medical Device Marketing Excellence: Optimizing Group Structure and Operations" - to help medical device marketing executives evaluate their groups to ensure they remain properly staffed and focused to maximize their productivity.

The study presents medical device marketing benchmarks around budgets, and staffing (by geography and company revenue). It also reviews how marketing functions are organized and highlights anticipated trends such as increased or decreased spending and staffing on a range of marketing activities. There is also a chapter dedicated to qualitative insights based on in-depth interviews with selected participants.

Marketing executives at medical device companies can use this study to compare their structure and resource levels with leading organizations.

This study contains two segments, large companies and emerging companies, to help inform marketing leaders from both large and small companies. This 68-page report contains more than 400 metrics and is based on research and information provided by 15 medical device leaders from 15 companies.  

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link: http://www3.best-in-class.com/rr1159.htm.

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at bestpractices@best-in-class.com.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. A New Audio Interview With Ronald Adams President Of Medical Alarm Concepts Holding, Inc., Is Now At SmallCapVoice.com
2. Premier healthcare alliance honors Atrium Medical Corporation for operational excellence
3. ICU Medicals ChemoClave™ System Included in Mobius Therapeutics Mitosol® Kit for Use in Glaucoma Surgery
4. Ivera Medical Corporation Denies Patent Infringement Allegations
5. CareFusion Strengthens U.K. Presence With Acquisition of Medical Products Distributor
6. American Medical Systems and Allergan Sign Agreement for JetTouch™/BOTOX® Co-Development Program
7. AdvaMed Commends House Progress on Repealing Medical Device Tax
8. University of Michigans Wolverine Venture Fund Participates in $25 Million Series D Investment in Sonitus Medical
9. SurgiCount Medical Awarded Contract From HealthTrust Purchasing Group for the Safety-Sponge® System
10. The Galien Foundation Announces New "Best Medical Technology" Award Category for 2012 Prix Galien USA Awards Program
11. Clean Room Environmental Best Practices for Medical Device & Pharmaceutical Manufacturers are Focus of Boston Seminar on June 6
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/11/2017)... 11, 2017  Thornhill Research Inc. ( ... an $8,049,024 USD five-year, firm-fixed-priced, indefinite-quantity/indefinite-delivery contract by ... Commercial Corporation (CCC) ( Ottawa, Ontario, Canada ... administer general anesthesia to patients requiring emergency medical ... US Marine Corps have been a longtime partner ...
(Date:5/10/2017)... 10, 2017 Global Health Intelligence (GHI), ... America , published its 2017 ranking of the ... on extensive data analysis from GHI,s hospitals database for ... for the region. The GHI database covers 86% of the ... than 130 data points for each institution in key areas ...
(Date:5/10/2017)... May 10, 2017 Radiology has become the ... costs have also spiraled to the number one ranking ... radiology than ever before as the most complete and ... patient with lower back pain an MRI may confirm ... for pain, resulting in entirely different treatment protocols.  In ...
Breaking Medicine Technology:
(Date:5/26/2017)... ... 26, 2017 , ... Boar’s Head Brand®, one of the ... Day entertaining that are sure to satisfy your guests’ flavor cravings, while adding ... cheeses featured in these refreshingly balanced recipes are packed with flavor, creating the ...
(Date:5/26/2017)... ... May 26, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The ... is focusing on the Peace Agreements being discussed by President Donald Trump and the ... race to try to speed up peace talks in the continuous battle between Israel ...
(Date:5/26/2017)... ... May 26, 2017 , ... “When the Stars Lead Home”: ... the creation of published author Laura Weigel Douglas, an avid reader who lives in ... house that sometimes feels like Green Hills Adventure Camp. She couldn’t be more grateful. ...
(Date:5/26/2017)... (PRWEB) , ... May 26, 2017 , ... “Cactus Jack: ... had on so many others. “Cactus Jack: Against All Odds” is the creation ... Walter D. Hubbard is married to Jack Carlisle’s third child Jane. Walter. ...
(Date:5/24/2017)... ... 2017 , ... Dr. Alan I. Benvenisty, MD is dual board certified in ... known for his distinguished expertise and experience in the diagnosis and treatment of vascular ... treating renovascular disease and aortic aneurysm . He is known for his minimally ...
Breaking Medicine News(10 mins):