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New Medical Device Study Offers Key Marketing Budget and Staffing Metrics to Promote Effective Use of Resources
Date:6/8/2012

CHAPEL HILL, N.C., June 8, 2012 /PRNewswire/ -- Marketing groups are a key driver for marketplace success in the medical device sector. Yet creating a comprehensive marketing plan for medical device products has become increasingly difficult because of a stringent regulatory environment and competitive challenges.

In this setting, marketing groups count on their own internal effectiveness and efficiency to remain productive. Thus it's important for medical device marketing groups to optimize their monetary and staffing resources to be effective.

Research and consulting firm Best Practices, LLC recently published a new report - "Medical Device Marketing Excellence: Optimizing Group Structure and Operations" - to help medical device marketing executives evaluate their groups to ensure they remain properly staffed and focused to maximize their productivity.

The study presents medical device marketing benchmarks around budgets, and staffing (by geography and company revenue). It also reviews how marketing functions are organized and highlights anticipated trends such as increased or decreased spending and staffing on a range of marketing activities. There is also a chapter dedicated to qualitative insights based on in-depth interviews with selected participants.

Marketing executives at medical device companies can use this study to compare their structure and resource levels with leading organizations.

This study contains two segments, large companies and emerging companies, to help inform marketing leaders from both large and small companies. This 68-page report contains more than 400 metrics and is based on research and information provided by 15 medical device leaders from 15 companies.  

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

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