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New Direct-to-Consumer Prescription Delivery Channel Mitigates Risk of Medication Non-Adherence Highlighted in JAMA Internal Medicine Study
Date:2/27/2013

SAN DIEGO, Feb. 27, 2013 /PRNewswire/ -- MedVantx, Inc., the company that created the first ever controlled access to generic samples in US physician offices, today highlighted it's MedStart Connect program as a solution to the problem  specified in a recent study published in JAMA Internal Medicine.  In the study, researchers reported that changes in pill color that often occur during the prescription refill process significantly increase the odds of medication non-adherence.  The study suggests that consistency of appearance from one refill to the next could alleviate issues of confusion and non-adherence. 

MedStart Connect, a new direct-to-consumer prescription delivery channel, ensures medication appearance is consistent from the sample provided in the physician office through the fulfillment of prescriptions through mail order home delivery by partnering exclusively with quality manufacturers, such as Teva Pharmaceuticals, the world's largest generic manufacturer.  Patients participating in MedStart Connect receive the same medication—same look, same quality—every time, whether in sample form from the doctor's office or via MedStart Connect Home Delivery. 

"We have partnered with MedVantx because MedStart Connect aligns with our commitment to enhancing patient adherence and product quality," said Maureen Cavanaugh, Sr. Vice President, U.S. Generics Sales and Marketing, Teva Pharmaceuticals .

As reported in JAMA Internal Medicine, formerly known as Archives of Internal Medicine, researchers looked at refills of over 60,000 patients.  Changes in pill color from one refill to the next significantly increased the odds of non-persistence in taking medication.   

"Our MedStart Connect Program is the only program of its kind that can ensure patients receive medicatio
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SOURCE MedVantx, Inc.
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