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New Campaign Highlights How Medical Products Distributors Streamline Healthcare
Date:10/8/2009

ALEXANDRIA, Va., Oct. 8 /PRNewswire-USNewswire/ -- The Health Industry Distributors Association (HIDA) announces the launch of a new campaign focused on educating key audiences about the value of medical products distribution.

"Nearly one hundred percent of patient procedures are supported by medical products delivered by a distributor, yet few people understand the key role distributors play in supporting healthcare and making it more efficient," said Matthew J. Rowan, HIDA's president and CEO. "With the nation focused on healthcare reform we feel it's vital to communicate the value distributors bring to healthcare every day."

The new campaign entitled, Distribution: Streamlining Healthcare, is designed to inform and educate key policymaker and healthcare provider audiences regarding distribution's role in supporting patient care, cost management, and efficient access.

A variety of resources that speak to this important message are located on the campaign's dedicated Web site, www.StreamliningHealthcare.org, which features:

  • Fact sheets
  • Interactive graphics
  • Statistics and more

For additional information on this campaign, please contact HIDA at 703-549-4432.

The Health Industry Distributors Association (HIDA) is the premier trade association representing medical products distributors. HIDA members primarily serve the nation's hospital, long term care, and physician/alternate site markets. For more information, contact HIDA at (703) 549-4432 or visit www.HIDA.org.

SOURCE Health Industry Distributors Association


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SOURCE Health Industry Distributors Association
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