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New Book Highlights Opportunities for Healthcare Industry Communications
Date:11/7/2011

ent of health sciences communications at Emory University
  • Jeff Nelligan, press secretary for U.S. senator Kay Bailey Hutchison
  • Kristin Paulina, public relations associate, Sam Brown Inc.
  • Douglas Petkus, president of Petkus Communications Consultants
  • Richard A. Puff, assistant vice president of academic health center public relations at the University of Cincinnati
  • Kathleen Donohue Rennie, partner at McGraw Group
  • Elizabeth Sell, director of communications for Aetna's direct to consumer and product group
  • Lisa M. Tate, CEO of WomenHeart
  • William A. Tatum, former director of constituent relations and membership, Partnership for Prevention
  • Roba Whiteley, executive director of Together Rx Access

  • "Health Industry Communication: New Media, New Methods, New Message" is published by Jones & Bartlett Learning. Among other locations, the book is available at Amazon.com, BarnesandNoble.com and JBLearning.com. For more information about Ketchum's healthcare work, visit www.ketchum.com/healthcare or Ketchum's healthcare blog, Health-E Minds.

    About the Authors

    Nancy J. Hicks has been a leader in healthcare communications for more than 25 years. She has held national positions in public relations agencies and has worked with top-tier companies in every sector of the healthcare industry. Hicks is senior vice president and head of the North America Healthcare Practice of Ketchum, a global communications firm.
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