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New Book Highlights Opportunities for Healthcare Industry Communications
Date:11/7/2011

olicy change, and media and measurement. The book covers more than 25 special topics that impact health communicators, such as building a national brand in pediatric healthcare, crisis communications in the health sector, and hospital communications in a time of change.

"Now is an extremely exciting time to enter the health communications field," said the book's co-author Christina Nicols, vice president and group manager of Ketchum's social marketing practice and director of research for Ketchum's Washington office. "There are opportunities to explore and master a broad array of specific topics within health policy, environmental health, disease prevention, epidemiology, health literacy and other areas. Health communicators can now develop very rewarding specialties in their careers, depending on individual interests. The field overall is particularly rewarding because communicating about important issues ultimately contributes to the betterment of society."

The book's contributors include the following:

  • Katherine Lee Balsamo, owner of KLB Communications
  • Michelle Davis, former vice president of marketing and public affairs, Children's Hospital Boston
  • Steve Erickson, chief communication officer, American College of Cardiology
  • W. Douglas Evans, director of George Washington University's Public Health Communication and Marketing Program
  • Phyllis E. Greenberger, president and CEO of the Society for Women's Health Research
  • Jill Griffiths, vice president of communications for Aetna
  • Kathleen Harrington, government relations division chair for the Mayo Clinic
  • Mary V. Hornig, vice president of finance and operations for the Society of Women's Health Research
  • Jeff Levine, former CNN healthcare correspondent
  • Dennis McCulloch, director of public and government relations, University of Kansas Hospital
  • Jeffrey Molter, former associate vice presid
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SOURCE Ketchum
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