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New Best Practices, LLC Study Examines Use of Health Outcomes Data in Marketplace
Date:6/28/2011

CHAPEL HILL, N.C., June 28, 2011 /PRNewswire/ -- Optimizing the use of Health Outcomes data is increasingly important to the success of biotechnology and pharmaceutical companies. While organizations commonly use Health Outcomes data, companies have different approaches for how functions like Medical Science Liaisons and Managed Care Account Managers utilize the data.

To help organizations understand current approaches to effectively utilizing Health Outcomes data in the marketplace, Best Practices, LLC has published a study that examines the internal and external uses of Health Outcomes data for promotional and strategic purposes. The study, Best Practices in Utilizing Health Outcomes Data, provides comparative data from 2009 and 2011 that illustrates shifting attitudes for how organizations use Health Outcomes data.

In 2011 and 2009, reimbursement and drug formulary decisions were the main use of Health Outcomes data for the Managed Care function, according to the study. There was a shift, however, in how extensively organizations use Health Outcomes data internally for reimbursement decisions - 45 percent in 2009 versus 69 percent in 2011.

The 48-page study reflects current approaches to Health Outcomes data utilization at 16 biopharma organizations; the 2009 data is based on a benchmark class of 29 companies.

The insights in this new study will help pharmaceutical and biotech organizations compare their use of Health Outcomes data in promotional and internal settings with that of leading organizations. The study also examines the pressing Regulatory issues raised by the different uses of Health Outcomes data.

Key topics covered in this research include:

  • Structure and Reporting Lines of Authority
  • Use of Health Outcomes Data Proactively and Retrospectively
  • How Health Outcomes Data is Utilized within Different Groups
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SOURCE Best Practices, LLC
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