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New AVEENO(R) Eczema Care Product Line Offers Breakthrough Formulas to Help Manage the Signs and Symptoms of Eczema
Date:1/11/2008

anage the daily symptoms of eczema and 78% of consumers reported the same for the Body Wash.(1)

In addition to the positive consumer response, the AVEENO(R) Eczema Care Body Wash and Moisturizing Cream have been awarded the National Eczema Association Seal of Acceptance. The National Eczema Association (NEA) recognizes the important role of specially formulated cleansers and moisturizers in the management of eczema symptoms. Additionally, both the AVEENO(R) Eczema Care Body Wash and Moisturizing Cream won an Allure "Best Beauty Breakthrough" Award in the magazine's Beauty Awards that appeared in the October issue.

The AVEENO(R) Eczema Care Body Wash is available for $9.99 for a 10 oz. bottle and the AVEENO(R) Eczema Care Moisturizing Cream is available for $9.99 for a 6 oz. bottle with other itch relief products in the First Aid aisle at Target, CVS, Walgreens, Safeway, Wegmans, Kmart, Bed Bath & Beyond and Drugstore.com.

About AVEENO(R):

AVEENO(R), one of the brands of the Johnson & Johnson Consumer Products Company, is the leader in ACTIVE NATURALS(R) technology, including Oatmeal, Soy, Shiitake Mushrooms and Feverfew. Recommended by dermatologists and pediatricians for over 60 years, the brand is committed to developing breakthrough product formulations with new and existing natural ingredients that are clinically proven to deliver real skincare benefits. The AVEENO(R) line includes skincare products for face, body, baby and sun protection. For more information about the AVEENO(R) brand and its product offerings, visit: http://www.aveeno.com.

(1) AVEENO(R) Consumer Usage Study, January 2007

(C)JOHNSON & JOHNSON Consumer Companies, Inc. 2007


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