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New "15 Every Hour" Campaign Spreads the Word on the Devastating Impact of AFib-Related Stroke
Date:10/29/2012

RIDGEFIELD, Conn., Oct. 29, 2012 /PRNewswire/ -- On average, every hour, 15 people in the United States (U.S.) will suffer a stroke caused by atrial fibrillation (AFib), a type of irregular heartbeat.  In support of World Stroke Day, Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) has launched 15 Every Hour, a new campaign to educate people about the seriousness of AFib-related strokes, which are nearly twice as likely to be deadly or severely disabling as non-AFib-related strokes. The centerpiece of the campaign is a new shareable video, available at 15EveryHour.com, along with other important educational resources such as a stroke risk assessment questionnaire.

Of the 15 people with AFib who suffer a stroke, three will not walk again without assistance, three will have to go into nursing homes and four will die.  The risk of stroke will always exist for a person with AFib because it is a chronic condition.

"People diagnosed with AFib may not realize that the condition increases their risk of stroke by as much as five times," said John Smith, M.D., Ph.D., senior vice president for clinical development and medical affairs, Boehringer Ingelheim Pharmaceuticals, Inc. "The reality is that you can't definitively predict who with AFib will have a stroke. 15 Every Hour encourages people living with AFib and their families to take charge and become educated about their risk."

AFib, one of the most common heart rhythm disorders, affects more than 2 million Americans, and the risk of developing it increases with age.  AFib is a type of irregular heartbeat caused when one or both of the upper chambers of the heart beat out of sync. This chaotic heartbeat can cause blood to pool in the chambers of the heart, leading to the formation of clots, which may break apart and travel directly to the brain, blocking blood supply and causing a stroke.

Because AFib-related strokes can
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SOURCE Boehringer Ingelheim Pharmaceuticals, Inc.
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