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NeuroFocus Announces World's First Wireless Full-Brain EEG Measurement Headset: Mynd™
Date:3/21/2011

aid Dr. Robert T. Knight, Director of the Helen Wills Neuroscience Institute at the University of California, Berkeley, and NeuroFocus' Chief Science Advisor, said.

NeuroFocus will be rolling out the Mynd headset throughout its neurological testing laboratories in the U.S., the UK/Europe, the Asia/Pacific region, Latin America, and the Middle East.  The headset will also be deployed in the company's NeuroLabs, dedicated neurological testing facilities which NeuroFocus designs, builds, staffs, and operates for individual client companies.

Dr. Gerwin Schalk, Research Scientist, Wadsworth Center, Neural Injury & Repair, and developer of BCI 2000, the main technological platform used for brain-computer interaction worldwide for treatment of paralysis, cited the landmark aspect of Mynd: "This wireless dry electrode headset substantially reduces the cost and expertise necessary to access signals from the brain, which has profound implications for clinical and commercial applications of EEG technology."  

NeuroFocus Methodology

NeuroFocus employs high-density arrays of medical grade EEG sensors to measure across the full brain. Each sensor captures brainwave activity at 2,000 times a second. The company also applies eye-tracking technology to identify the location of visual focus at the pixel level.

About NeuroFocus

The world's leading neuromarketing firm, NeuroFocus (http://neurofocus.com) brings advanced neuroscience knowledge and expertise to the worlds of branding, product development and packaging, in-store marketing, advertising, and entertainment. NeuroFocus clients include Fortune 100 companies across dozens of categories.

Headquartered in the U.S. and operating globally through offices and NeuroLabs in the UK and Europe, the Asia/Pacific region, Latin America, and the Middle East, the company leverages Nobel Prize caliber and Doctorate
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