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Nature's Bioceuticals Finalizes Agreement for the Purchase of Proprietary Weight Loss Formula
Date:11/11/2011

CAPE CORAL, Fla., Nov. 11, 2011 /PRNewswire/ -- Nature's Bioceuticals, a wholly owned subsidiary of Mistral Ventures, Inc. (MILV.pk - News) announced that it has finalized an agreement to purchase all rights to a novel Weight loss formula. The inventor, in order to protect his privacy, has requested that the purchase price not be publicized. With an overall market of over $68 billion in 2010, weight loss is a booming business that continues to grow even in tough economic times. Dieters in the current economy continue to shift to less costly retail and do-it-yourself options such as: meal replacements, OTC diet pills, mail order plans, diet websites, and fad diet books. This trend is very positive for us and we are excited to enter this market by storm.

According to government data, 66% of the 229.5 million American adults are now overweight, or 151 million people, of which 71 million are considered obese. These are the people that are in greater and more immediate danger of developing obesity-related health complications such as heart attacks or diabetes. The larger group of 158 million overweight Americans constitutes the share, for whom their overweight condition is not life threatening; i.e. they're concerned with cosmetic weight loss to help them look and feel better.

According to surveys of American dieting habits performed by the Calorie Control Council, there are 72 million Americans on some kind of diet program. Male – 40% (28.8 million) Female – 60% (43.2 million).

Robert deZanger, CEO of Natures Bioceuticals stated, "We are really excited to enter the weight loss arena with a very special product that will provide people a needed product that will help them lose weight. Our product contains a proprietary blend of natural
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SOURCE Mistral Ventures, Inc.
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