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Natural Source Vitamin E (Tocopherols and Tocotrienols) - A Global Market Overview
Date:12/2/2013

DUBLIN, Ireland, December 2, 2013 /PRNewswire/ --

Research and Markets
( http://www.researchandmarkets.com/research/nkd2ts/natural_source) has announced the addition of the "Natural Source Vitamin E (Tocopherols and Tocotrienols) - A Global Market Overview" report to their offering.

     (Logo: http://photos.prnewswire.com/prnh/20130307/600769)


Natural Source Vitamin E, an important fat-soluble antioxidant that helps fight free-radicals, offers a two-fold bioavailability and can be preserved longer by the body tissues when compared to synthetic vitamin E. Moreover, products and ingredients such as vitamins that carry the Natural tag have been garnering increased consumer demand and becoming important considerations. Concerns relating to toxic chemical additives by the consumers in products such as food, beverages and personal care are fueling the rapid growth in sales of natural vitamin E. Nutritional supplements followed by food & beverage fortification being the current primary markets for natural vitamin E, cosmetics and animal nutrition are projected to be the promising markets in the near future.

Natural vitamin E market has been experiencing a major imbalance in supply and demand from past few years as the prices of natural vitamin E have been witnessed a substantial increase due to the several unifying factors. One important reason cited for this spike in prices has been the supply shortage of the primary raw material, deodorized distillates, that goes into manufacturing natural vitamin E. Players in the natural vitamin E space are in the process of scrutinizing alternative means of production that could offset the supply-demand imbalance, though nothing concrete seems to have come up for generating an add
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