Nationwide Survey Reports that Mothers View Cleaning Homes and Toys as Essential to Preventing C... (s to rise. At the same time still more c...)

Nationwide Survey Reports that Mothers View Cleaning Homes and Toys as Essential to Preventing Colds & Flu

Date:11/26/2007

s to rise. At the same time, still more consumer education needs to be done to continue raising overall awareness of the importance of home cleaning."

Other findings from the 2007 Germ Study include the fact that 92% of mothers gave themselves either an "A" or "B" with regard to teaching germ control. At the same time, 42% of mothers believe that their children will get sick no matter what they do, up from 30% in 2005. When their children do get sick, 62% of mothers gave their kids some type of home remedy, such as chicken soup, up from 44% in 2005.

The Alliance for Consumer Education (ACE) is a foundation dedicated to advancing community health and well-being. ACE brings together a broad base of organizations to work together for the consumer. All ACE programs fall within two categories, Public Health and Product Stewardship. Starting in 2007, ACE will be conducting its Germ Study on an annual basis. "We think it is important to track how primary care givers, primarily mothers, view the risk of colds and flu and the steps they can take to minimize those risks," continued Healy. "Based on this information, we can modify our education programs accordingly." To learn more about ACE's disease prevention programs, please visit http://www.stopgerms.org.

Since 2005, there has been a significant increase in the proportion of young mothers (ages 18 to 34) who say that the mother is the one who stays at home with a sick child (85% vs. 70% in 2005). Likewise, significantly more mothers who are married or living together say the same (84% vs. 72% in 2005). In fact, less than one in ten fathers stay home with sick children.

Both the 2007 and 2005 Germ Studies were conducted for ACE by International Communications Research (ICR), one of the nation's top ranked full-service market research companies. The studies were conducted in ICR's EXCEL Omnibus, a national, twice-weekly telephone omnibus service
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Nationwide Survey Reports that Mothers View Cleaning Homes and Toys as Essential to Preventing C...(s to rise. At the same time still more c...),Health