Navigation Links
Nationwide Survey Reports that Mothers View Cleaning Homes and Toys as Essential to Preventing Colds & Flu

Alliance for Consumer Education Survey Shows Dramatic Increase In Awareness

That Proper Cleaning Is Crucial To Preventing The Spread Of Germs

WASHINGTON, Nov. 26 /PRNewswire/ -- A newly released national survey of mothers found that keeping their homes clean was the best means of protecting their families from the germs that cause colds and flu. Likewise, there is a general recognition that toys can be a significant source of germs. The Alliance for Consumer Education's (ACE) nationwide Germ Study examined mothers' overall awareness of how germs that cause colds and flu are spread. It then assessed their views as to the most effective means of preventing and / or containing colds and flu. This is the second such survey conducted by ACE; the first was completed in 2005. While many of the overall findings in the two surveys were similar, there were some stark differences.

For example, in the 2007 survey 32% of respondents felt that keeping their house clean was the most effective means of protecting against colds and flu. This was the Number One response. In 2005, only 23% of respondents felt home cleaning was the best means of protection against colds and flu. At the same time, 56% of the 2007 respondents said they clean the surface of their children's toys on a weekly basis. In contrast, only 44% of 2005 respondents cleaned their children's toys so regularly.

"The ACE 2007 Germs survey clearly illustrates that mothers understand the threat of exposure to those germs that can cause colds and flu and are taking steps to minimize that threat and protect their families," said Joseph M. Healy, Chairman of the Board, Alliance for Consumer Education. "One of the simplest, most effective things that people can do to minimize the risks from germs is to frequently wash their hands and clean their homes and places of work on a regular basis. It is gratifying to see that the percentage of moms who recognize the importance of home cleaning continues to rise. At the same time, still more consumer education needs to be done to continue raising overall awareness of the importance of home cleaning."

Other findings from the 2007 Germ Study include the fact that 92% of mothers gave themselves either an "A" or "B" with regard to teaching germ control. At the same time, 42% of mothers believe that their children will get sick no matter what they do, up from 30% in 2005. When their children do get sick, 62% of mothers gave their kids some type of home remedy, such as chicken soup, up from 44% in 2005.

The Alliance for Consumer Education (ACE) is a foundation dedicated to advancing community health and well-being. ACE brings together a broad base of organizations to work together for the consumer. All ACE programs fall within two categories, Public Health and Product Stewardship. Starting in 2007, ACE will be conducting its Germ Study on an annual basis. "We think it is important to track how primary care givers, primarily mothers, view the risk of colds and flu and the steps they can take to minimize those risks," continued Healy. "Based on this information, we can modify our education programs accordingly." To learn more about ACE's disease prevention programs, please visit

Since 2005, there has been a significant increase in the proportion of young mothers (ages 18 to 34) who say that the mother is the one who stays at home with a sick child (85% vs. 70% in 2005). Likewise, significantly more mothers who are married or living together say the same (84% vs. 72% in 2005). In fact, less than one in ten fathers stay home with sick children.

Both the 2007 and 2005 Germ Studies were conducted for ACE by International Communications Research (ICR), one of the nation's top ranked full-service market research companies. The studies were conducted in ICR's EXCEL Omnibus, a national, twice-weekly telephone omnibus service designed to meet the standards of quality associated with custom research studies. EXCEL uses a fully-replicated, stratified, single-stage random-digit-dialing (RDD) sample of telephone households. Sample telephone numbers are computer- generated and loaded into on-line sample files accessed directly by the CRT system. Respondents answering questions for this survey were women between the ages of 18 and 49 with children under age 18 living in the household. Between October 18th and 29th, 2007, a total of 289 women ages 18 to 49 with children under age 18 living in the household responded. In 2005, 257 women were interviewed between November 30th and December 6th, 2005.

The Alliance for Consumer Education (ACE) is a Washington, D.C. based nonprofit foundation dedicated to advancing community health and well-being wherever household and commercial products are used. For more information on ACE, visit

SOURCE The Alliance for Consumer Education
Copyright©2007 PR Newswire.
All rights reserved

Related medicine technology :

1. EpiCept Reports Expansion of Clinical Development For Licensed Cancer Compound
2. Spherix Reports Second Quarter Earnings
3. Tapestry Reports Second Quarter 2007 Results
4. Callisto Reports on Second-Quarter 2007 Milestones
5. ImmuneRegen BioSciences Reports Material Transfer Agreement with VaxGen, Inc.
6. Vical Reports Second Quarter 2007 Financial Results, Allowance of Pandemic Influenza IND and Other Advances in Product Development Programs
7. Paper in International Journal of Oncology Reports Alfacells ONCONASE(R) Suppresses Intracellular Oxidative Stress
8. TAXUS WOMAN Study Reports Positive Clinical Outcomes for the TAXUS(R) Drug-eluting Stent in Women
9. Biopure Reports on Meeting with the FDA
10. Peregrine Reports Data Showing Bavituximabs Potential to Shrink Prostate Tumors
11. NicOx Reports TOPIGEN to Advance TPI-1020 Into Phase 2 for COPD Following Promising Clinical Results
Post Your Comments:
(Date:11/26/2015)... , November 26, 2015 ... of the "2016 Future Horizons and ... Abuse Testing Market: Supplier Shares, Country Segment ... to their offering. --> ... "2016 Future Horizons and Growth Strategies ...
(Date:11/26/2015)... PUNE, India , November 26, ... --> --> ... Research Report" and "Investigation Report on ... 2019 and 2021 forecasts data and ... library. . ...
(Date:11/26/2015)... DUBLIN , November 26, 2015 ... has announced the addition of the  ... in the European Cell Surface Marker ... Emerging Opportunities"  report to their offering.  ... announced the addition of the  "2016 ...
Breaking Medicine Technology:
(Date:11/27/2015)... ... ... According to an article published November 15th by ABC News, ... in light of the recent terrorist attacks in Paris, other cities are taking extra ... from reaching U.S. soil. Especially around special events that may be high-profile in nature, ...
(Date:11/27/2015)... ... November 27, 2015 , ... An inventor, from Hopkinsville, ... prescription medications at home, so he invented the patent-pending ELECTRONIC M.D. , The ... medications. In doing so, it could help to prevent potential overdose situations. As ...
(Date:11/27/2015)... ... November 27, 2015 , ... ... edition of USA Today in Atlanta, Dallas, New York, Minneapolis, South Florida, with ... digital component is distributed nationally, through a vast social media strategy and across ...
(Date:11/27/2015)... , ... November 27, 2015 , ... ... of progress through sharing, the 2016 Building Better Radiology Marketing Programs ... will begin on Sunday, March 6, 2016, at Caesars Palace in Las Vegas ...
(Date:11/27/2015)... ... November 27, 2015 , ... The moment you ... for not only fulfilling the needs of advisers and clients but going above ... and providing top-tier customer service. However, there's always room for improvement, which is ...
Breaking Medicine News(10 mins):