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NCPA Launches Initiative to Help Independent Community Pharmacies Create Better Business Opportunities for Front-End Merchandise
Date:11/30/2011

ALEXANDRIA, Va., Nov. 30, 2011 /PRNewswire-USNewswire/ -- The National Community Pharmacists Association (NCPA) has launched a new initiative to help community pharmacy owners create better business opportunities for the front-end of their stores called Front- End Overhaul…More Traffic, More Profits! In the competitive pharmacy marketplace with shrinking prescription drug reimbursements, this effort to maximize other revenue streams is integral to the future of the community pharmacies.  Spearheading the initiative is NCPA's new Senior Director of Store Operations & Marketing, Gabe Trahan, who is an expert in layout modification, merchandising, curb appeal, pricing strategies, and advertising.

(Logo: http://photos.prnewswire.com/prnh/20100106/DC33253LOGO)

"NCPA believes community pharmacies are indispensable because of their accessibility, expertise, and focus on patient-care," said NCPA CEO B. Douglas Hoey, RPh, MBA. "But while NCPA continues to fight for adequate reimbursements, community pharmacies must also diversify their business opportunities. One area for potential growth is front-end merchandise. We are excited to welcome Gabe Trahan to the NCPA family, because he has a record of accomplishment in this area and is the perfect person to lead our Front- End Overhaul."

The initiative was announced during NCPA's 113th Annual Convention and Trade Exposition in Nashville, Tennessee in late October. Trahan began working for NCPA November 1 after 35 years of retail and wholesale experience.

NCPA members will get access to a plethora of products. There are two full, continuing education (CE) programs from the NCPA Annual Convention called "Closing the Image Gap: Merchandising with a Critical Difference" and "Mastering Your Message: Crystal Communication of Your
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SOURCE National Community Pharmacists Association
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