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NABP Grants First 'Approved e-Advertiser' Status to Pharmahelper.com, QC Supply, and Kerr Drug
Date:7/28/2010

e range of pharmacy-related entities seeking to advertise online. Google, Microsoft, and Yahoo! modified their policies earlier this year to require Internet pharmacy advertisers to be VIPPS accredited. As the gold standard among legitimately operating Internet pharmacies, VIPPS-accredited pharmacies have successfully completed the NABP accreditation process, which includes a thorough review of all policies and procedures as well as an on-site inspection of all facilities used by the site to receive, review, and dispense medicine. 

Because the VIPPS accreditation program is structured to address licensed pharmacies engaged in a full range of defined pharmacy practices over the Internet, NABP developed the complementary NABP e-Advertiser Approval Program as a mechanism to ensure that advertisers offering limited pharmacy services or other prescription drug-related services online (that are therefore ineligible for the VIPPS program) are not engaged in illicit practices or affiliated with other sites that are.

To earn NABP e-Advertiser Approval, Internet advertisers must undergo and successfully pass a comprehensive investigation of their Web site and all affiliated Web sites to verify their compliance with standards for safe and legitimate practice. NABP Approved e-Advertisers are eligible to advertise through the search engines that permit only VIPPS-accredited Internet pharmacies to display sponsored links and are periodically reassessed to ensure their continued adherence to these standards.

More information about the NABP e-Advertiser Approval Program is available under Accreditation Programs on the NABP Web site at http://www.nabp.net.


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SOURCE National Association of Boards of Pharmacy
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