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Mylan Specialty L.P. Joins Forces with Adrian Peterson and Jo Frost to Launch Anaphylaxis Preparedness Campaign
Date:6/18/2013

m back from success. They are asking others to join in the 25th anniversary celebration and help spread the word about the importance of being better prepared for anaphylaxis by uploading a photo to show how you take your EpiPen Auto-Injectors with you everywhere you go from home to school, to the office and even on trips and vacations. Additionally, Adrian and Jo are dispelling misperceptions about anaphylaxis throughout the campaign, including a series of videos featured on the website.

For every photo submission, Mylan Specialty will donate $25 to leading allergy non-profit groups up to a total of $25,000. In addition, people who upload a photo can choose to receive an exclusive copy of the EpiPen® Show and Tell magazine, featuring original photos, personal tips and more from Adrian and Jo (participation requires following certain guidelines, including having a valid prescription). Uploaded, approved photos will be added to an online mosaic displaying where people of all ages with severe allergies have proudly carried their EpiPen Auto-Injectors across the country and beyond.

"I've always been serious about my football career, but as of last year, I learned that I have severe allergies to shellfish, which I also now take very seriously," said Adrian Peterson, running back and 2012 pro football MVP. "I have an anaphylaxis action plan that includes avoiding my allergic triggers and carrying two EpiPen Auto-Injectors with me everywhere I go. To help spread the word about what it takes to be better prepared for anaphylaxis, I'm asking you to Show Us Your EpiPens at www.25YearsofEpiPen.com."

Unlike Adrian who had his first allergic reaction as an adult, Jo experienced anaphylaxis as a kid and has dealt with it ever since. Jo manages multiple severe allergies, including peanuts, tree nuts and shellfish. Adrian and Jo both have anap
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SOURCE Mylan Inc.
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