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MyPunchbowl Inks Deal with Oriental Trading Company
Date:4/27/2010

FRAMINGHAM, Mass., April 27 /PRNewswire/ -- MyPunchbowl.com today announced a technology-licensing agreement with Oriental Trading Company, the nation's largest direct merchant of value-priced party supplies, arts and crafts, toys and novelties. The multi-year deal includes deep technology and product integration. Financial terms of the deal were not disclosed.

"This new infusion of capital provides MyPunchbowl with additional resources to further strengthen our position in the party planning market," said Matt Douglas, CEO, Punchbowl Software. "Our partnership with Oriental Trading solidifies MyPunchbowl as the leader in start to finish party planning."

The partnership between MyPunchbowl and Oriental Trading is deeply woven into the websites of both companies. MyPunchbowl has built a party planning site for Oriental Trading to enable their customers to plan a party on the Oriental Trading website. The new Party Planner includes the award-winning features of MyPunchbowl, customized for Oriental Trading. In addition, Oriental Trading products are available for sale to MyPunchbowl customers.

"The addition of Party Planner to our website is one more step toward helping our customers save time and money all year long by managing their events and celebrations from beginning to end," said Sam Taylor, CEO of Oriental Trading. "With all of the best party planning features right at their fingertips, and over 30,000 products to choose from, customers can enjoy creating fun, personalized parties and events from the comfort of their own home."

MyPunchbowl has received critical acclaim and industry recognition for its usability and simplicity. The award-winning site includes party planning, free eCards, birthday and holiday reminders, engagement announcements, and local vendors. In addition to Oriental Trading Company, MyPunchbowl has several other licensing agreements in place with leading media and retail companies.

About Punchbowl Software

Punchbowl Software is the company behind the critically acclaimed website MyPunchbowl.com. MyPunchbowl.com helps consumers plan parties from start to finish with ideas, online invitations, favors, gift registries, photo/video sharing, and more. In addition to our award-winning party planning site, MyPunchbowl.com offers free eCards, a useful Reminders service, Engagement Announcements, and a content site called Reasons to Celebrate. Founded by software and user interface experts Matt Douglas and Sean Conta, the company is located in Framingham, MA and is backed by Contour Venture Partners and Intel Capital. To learn more, visit http://www.mypunchbowl.com .

About Oriental Trading Company

Oriental Trading Company is the nation's largest direct merchant of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of school supplies and affordable home decor and giftware. Recognized as one of the Top 50 Catalog Companies, Oriental Trading Company employs approximately 3,000 employees and offers more than 30,000 products to individuals, teachers, schools, churches, businesses and not-for-profit organizations. From pink flamingos, party supplies and grass skirts to holiday decorations, scrapbooking supplies, and crafts, Oriental Trading Company makes the world more fun! www.orientaltrading.com .


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