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Moving Beyond the Pill: Data Science to Impact Medicine More than the Drugs Themselves
Date:5/13/2013

e patients' hands.

"The consumer will take on the role of the CEO of their own health through increased engagement, access, and empowerment," said Das.  "This belief in the importance of collaboration is coming not only as the result of new technology and data sharing, but it also comes from a fundamental shift in understanding collaboration and the difference between drugs and science.  We must collaborate on science and compete on drugs."  

Additionally, the connectivity of IT solutions that support smaller and cheaper testing solutions will reduce dependence on large, expensive facilities to give individuals greater control over their health and wellness. This patient-centric health system opens the door to new market participants from industries such as retail, telecommunications, wellness/spa, as well as travel and tourism.

This will eventually facilitate customized service through individualized care plans based on one's needs and personal wishes – unique to the point of specificity to one's genomic variations. With this connectivity between users and providers, healthcare will ultimately become a collaborated effort where medical staff work together around the patient through coordinated team work, across disciplines.

The healthcare industry will also become more focused on preventing sickness rather than providing treatment. In 2012, the segment of global healthcare expenditure on treatment was 60 percent, which will significantly decrease to 35 percent by 2025.  This trend toward prevention over treatment after the fact will better support the world's elderly population of 60 years of age or older, which is anticipated to make up a quarter of the global population by 2025.  Additionally, 75 percent of those 60 years of age or older are anticipated to have at least one chronic condition.  By the time this population is 70 years old or more, 50 percent will have two or more chronic condit
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SOURCE Frost & Sullivan
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