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Molecular Devices Returns to Life Sciences Marketplace
Date:2/3/2010

SUNNYVALE, Calif., Feb. 3 /PRNewswire/ -- Today, Molecular Devices, Inc.—now part of Danaher Corporation—re-launched the Molecular Devices brand into the life sciences marketplace. The renewed corporate brand is focused primarily on meeting customer needs and exceeding customer expectations, and includes an evolved visual identity system. A new logo illustrates the company's commitment to provide high-performance analytical technologies that support the scientific success of its customers: the company's instrument—the customer's biology.

First introduced more than 25 years ago, the Molecular Devices brand has earned increasing value in life sciences markets, becoming a well-recognized and sought-after brand for analytical instrumentation. Now, as part of the Danaher Medical Technologies segment, Molecular Devices, Inc. is focused on renewing its brand, seeking to retain and rebuild many of its historical attributes while adding new ones that translate into direct value for customers.

"Our employees are excited about a new Molecular Devices brand that is focused primarily on serving our customers to the best of our abilities," said Tom Olenic, Vice President and General Manager for Molecular Devices, Inc. "The acquisition has given us a chance to take a close look at the way we do business and, in doing so, to identify the way we could be doing business—it's a tremendous opportunity, and we are definitely taking full advantage of it."

Going forward, Molecular Devices will have a singular focus—its customers. Whether a long-time user, recent adopter, or prospective customer, their needs will fuel the company's actions. By hiring and retaining creative, best-in-class people, Molecular Devices will continue to design, manufacture, and commercialize analytical instruments, software, and ass
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SOURCE Molecular Devices, Inc.
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