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MolSoft's New Technology Brings Online Publications to Life in Fully Interactive 3D
Date:10/26/2009

SAN DIEGO, Oct. 26 /PRNewswire/ -- Scientific publishing is now going 3D. For the first time in online publishing history, the PLoS ONE journal is publishing original research papers containing fully annotated and interactive 3D objects. This 3D environment provides a "movie-like" experience but with a significant difference - the reader is in control of the scenes and each view is linked directly to the text. This is possible because of a new technology called ActiveICM developed by MolSoft LLC. ActiveICM is now being used for scientific publishing because of a collaboration with scientists at the Structural Genomics Consortium in the UK. Initially the technology is being applied to the life sciences for the 3D display of molecules implicated in diseases such as cancer and diabetes. ActiveICM can also be used for any online publication where a 3D view would enhance the subject matter.

ActiveICM allows the reader to visualize and explore 3D representations of any object. It is a guide, which brings you from view-to-view and location-to-location, but allows you to explore independently any region of the 3D object. Scientists involved in drug discovery were the first to utilize ActiveICM. Now pharmaceutical companies and academic research laboratories around the world are using this technology for their drug and structural data communication.

Professor Ruben Abagyan, MolSoft's Founder and Faculty member at the University of California, San Diego said, "This new technology enriches a scientific publication and allows the author of the paper to explain his or her results in a more visual and interactive way. The method developed at MolSoft will transform the way scientists communicate and exchange their data. ActiveICM gives the reader a sense of context, which is missing in all other animated media such as online movies. This truly is a step forward for scientific publishing, and we expect other branches of science and other industri
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